浅析电子商务在旅游营销管理中的应用与发展——以新疆为例  

Analysis on the application and development of e-commerce in tourism marketing management—Taking Xinjiang as an example

作　　者：贾江梦 Jia Jiangmeng(Tarim University,Alaer,Xinjiang,843300)

机构地区：[1]塔里木大学,新疆阿拉尔843300

出　　处：《市场周刊》2025年第11期95-98,共4页Market Weekly

摘　　要：随着互联网技术的发展,电子商务已成为旅游营销管理的重要工具,以新疆为例,其应用显著提升了旅游产品的推广效率与区域旅游业的竞争力。电子商务旅游平台能迅速将旅游信息传达给消费者,但同时也面临网络安全和服务质量等方面的挑战。电子商务在旅游营销管理中的应用正不断深化,为旅游业带来了新的发展机遇,但也需应对伴随而来的问题,以推动旅游业的健康持续发展。未来,电子商务在旅游营销管理中的作用将更加广泛与深入。With the development of Internet technology,e-commerce has emerged as a crucial tool in tourism marketing management.Taking Xinjiang as an example,its application has significantly enhanced the promotion efficiency of tourism products and the competitiveness of the regional tourism industry.E-commerce tourism platforms can swifly convey tourism information to consumers,but they also face challenges in terms of network security and service quality.The application of e-commerce in tourism marketing management is continuously deepening,bringing new development opportunities to the tourism industry.However,it is necessary to address the accompanying issues to promote the healthy and sustainable development of tourism.In the future,the role of e-commerce in tourism marketing management will become more extensive and in-depth.

关 键 词：电子商务 旅游营销管理 互动营销 网络安全 

分 类 号：F590.8[经济管理—旅游管理]