基于叙事设计下禾楼舞文创品牌设计探究  

Exploration of Helou Dance Cultural and Creative Brand Design based on Narrative Design

作　　者：叶茵怡 YE Yinyi(Guangxi Normal University,Guilin 541006,China)

机构地区：[1]广西师范大学,广西桂林541006

出　　处：《鞋类工艺与设计》2025年第7期27-29,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：禾楼舞是粤西地区传统舞蹈,同时也是国家级非物质文化遗产。本文通过对叙事设计的研究,使之与禾楼舞文化相结合进行文创品牌设计。分析禾楼舞文化中的叙事行为,对其通过将视觉符号、图形图像等,将形象与想象进行转换与关联,从而完成文创品牌设计的信息传达;提升用户对禾楼舞文化的识别度、记忆度与关注度,以期为粤西禾楼舞非物质文化遗产的传承提供可行性方案。He Lou dance is a traditional dance in western Guangdong,and it is also a national intangible cultural heritage.Through the study of narrative design,the article combines it with Helou Dance culture for cultural and creative brand design.The article analyzes the narrative behavior in Helou dance culture,transforms and associates the image and imagination through visual symbols,graphic images,etc.,so as to complete the communication of the information of the cultural and creative brand design;and improves the user's recognition,memory,and attention to the culture of Helou dance,so as to provide a feasible solution for the inheritance of the intangible cultural heritage of the Helou dance in the western part of Guangdong Province.

关 键 词：叙事设计 文创品牌设计 禾楼舞 非物质文化遗产 

分 类 号：TB472[一般工业技术—工业设计]