川西民俗艺术中的视觉符号在文创产品中的应用研究  

Research on the Application of Visual Symbols in Folk Art of Western Sichuan in Cultural and Creative Products

作　　者：刘嘉欣 LIU Jiaxin(Soochow University,Suzhou 215123,China)

机构地区：[1]苏州大学,江苏苏州215123

出　　处：《鞋类工艺与设计》2025年第7期46-49,共4页SHOES TECHNOLOGY AND DESIGN

摘　　要：本文探讨了川西民俗艺术中的视觉符号在文创产品设计中的应用。笔者依据前往四川阿坝藏族羌族自治州的实地调研经历梳理了川西民俗艺术视觉符号,包括嘉绒藏族、羌族的丰富视觉符号。同时经过实地调研、文献研究等方式将川西民俗艺术的内容精炼,为本文提供了研究资料,基于此,探索了此类视觉符号在文创产品设计中的进一步应用。This article explores the application of visual symbols in Western Sichuan folk art in cultural and creative product design.Based on my field research experience in Aba Tibetan and Qiang Autonomous Prefecture,Sichuan,the author has sorted out the visual symbols of folk art in western Sichuan,including the rich visual symbols of Jiarong Tibetan and Qiang ethnic groups.At the same time,through field research,literature review,and other methods,the content of Western Sichuan folk art was refined,providing research materials for this article.Based on this,the further application of such visual symbols in cultural and creative product design was explored.

关 键 词：川西民俗艺术 视觉符号 产品设计 文创产品 

分 类 号：J523.6[艺术—艺术设计]