浅析中国传统吉祥图案在当代海报设计中的视觉应用  

A Brief Analysis of the Visual Application of Traditional Chinese Auspicious Patterns in Contemporary Poster Design

作　　者：张开岩 ZHANG Kaiyan(College of International Business and Economics,Wuhan Textile University,Wuhan 430202,China)

机构地区：[1]武汉纺织大学外经贸学院,湖北武汉430202

出　　处：《鞋类工艺与设计》2025年第7期53-55,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：中国传统吉祥图案是中华民族历史和文化的象征之一,承载着丰富的寓意和深厚的文化内涵。这些图案不仅在视觉上给人以美的享受,更在精神层面上寄托了人们对美好生活的向往与追求。随着时间的推移,这些传统元素经历了无数次的演变与发展,形成了一套完整而独特的艺术体系。当现代设计师们面对“国际简约设计”潮流逐渐消退、多元化设计理念兴起之时,如何将古老的文化遗产与当代审美相结合成为一个挑战。在这个转型的关键时期,中国传统吉祥图案迎来了新的发展机遇。通过创新性地继承和发展传统艺术形式,创造出既保留传统韵味又符合现代人审美需求的作品。通过对中国传统吉祥图案的研究与再创造,不仅可以让这份珍贵的文化遗产焕发出新的生命力,同时也为全球范围内的文化交流提供了更多可能性。这既是对中国传统文化的一种尊重与传承,也是对未来世界多样性发展趋势的一种积极回应。Traditional Chinese auspicious patterns are one of the symbols of the history and culture of the Chinese nation,carrying rich meanings and profound cultural connotations.These patterns not only provide visual enjoyment of beauty,but also embody people's yearning and pursuit for a better life on a spiritual level.Over time,these traditional elements have undergone countless evolutions and developments,forming a complete and unique artistic system.As modern designers face the gradual decline of the“international minimalist design”trend and the rise of diversified design concepts,how to combine ancient cultural heritage with contemporary aesthetics has become a challenge.During this critical period of transformation,traditional Chinese auspicious patterns have ushered in new opportunities for development.By innovatively inheriting and developing traditional art forms,creating works that retain traditional charm while meeting the aesthetic needs of modern people.By studying and recreating traditional Chinese auspicious patterns,not only can this precious cultural heritage be revitalized,but it also provides more possibilities for cultural exchange on a global scale.This is not only a respect and inheritance of traditional Chinese culture,but also a positive response to the future trend of world diversity development.

关 键 词：传统 吉祥图案 海报 设计 

分 类 号：J524.3[艺术—艺术设计]