数字媒体艺术在现代广告设计中的应用研究  

Research on the Application of Digital Media Art in Modern Advertising Design

作　　者：蒋利利 JIANG Lili(Shenzhen Xiechuang Senior Technical School,Shenzhen 518173,China)

机构地区：[1]深圳市携创高级技工学校,广东深圳518173

出　　处：《鞋类工艺与设计》2025年第7期86-88,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：数字媒体技术的不断发展和广泛应用为广告设计提供了丰富的创作工具和表现手段,在现代广告设计中,数字媒体艺术的应用正逐渐成为一种趋势。本文旨在探讨数字媒体艺术在现代广告设计中的创新应用,并分析其在现代广告设计中的优势和面临的挑战,以及未来的发展方向。通过数字媒体艺术在广告设计中的应用,可以增强广告的吸引力和效果,并对消费者的购买决策产生积极影响。The continuous development and wide application of digital media technology provide a wealth of creative tools and means of expression for advertising design,and the application of digital media art is gradually becoming a trend in modern advertising design.The purpose of this paper is to explore the innovative application of digital media art in modern advertising design,and to analyze its advantages and challenges in modern advertising design,as well as its future development direction.Through the application of digital media art in advertising design,the attractiveness and effectiveness of advertising can be enhanced,and it can have a positive impact on consumers'purchasing decisions.

关 键 词：数字媒体艺术 现代广告设计 应用 

分 类 号：J524.3[艺术—艺术设计]