新时代民族传统体育文化的交流与传播路径探究——基于云南哈尼族体育的实证调查  

Exploration of the Communication and Dissemination Paths of Traditional Ethnic Sports Culture in the New Era-Empirical Investigation Based on the Sports of the Hani in Yunnan Province

作　　者：王晓虎[1] WANG Xiaohu(Physical Education Institute,Honghe University,Honghe,Yunnan Province,661199 China)

机构地区：[1]红河学院体育学院,云南红河661199

出　　处：《当代体育科技》2025年第10期114-117,共4页Contemporary Sports Technology

基　　金：云南省哲学社会科学规划一般项目(项目名称:云南哈尼族传统体育文化交流与传播研究,项目编号:YB2018072)。

摘　　要：该文从传播学的视角出发,深入分析了云南哈尼族传统体育文化在当代语境下的传播状态与特征,揭示了其在媒介化社会转型过程中所面临的实践困境。研究重点探寻了哈尼族传统体育文化在新时代背景下的传播策略,旨在通过受众需求分析与传播效果评估,优化媒介与传播渠道的适配性,精准定位传播主体与受众,以提升民族体育文化的传播效能。此举旨在助推民族传统体育的现代传承与发展,促进各民族之间的广泛交往、交流与交融,助力云南“面向南亚东南亚辐射中心”的建设。This article starts from the perspective of communication studies,deeply analyzes the current situation and characteristics of the traditional sports communication and dissemination of the Hani ethnic group in Yunnan,identifies the difficulties they face,and explores strategies and implementation paths for the communication and dissemination of ethnic traditional sports culture in the context of suitable for the new era.The aim is to gain insights into the needs and willingness of the communication audience,strive to optimize the matching of the communication media and channels,more accurately position the communication subject,attract more audiences and transmitters,thereby promoting the inheritance and development of traditional ethnic sports,and facilitating extensive interaction,comprehensive communication,and deep integration among various ethnic groups.

关 键 词：民族传统体育 体育文化 交流与传播 传播媒介 

分 类 号：G812[文化科学—体育学]