数字时代传统插画在包装设计中的融合与创新  

The Integration and Innovation of Traditional Illustration in Packaging Design in Digital Age

作　　者：李丹 LI Dan(Beihai University of Art and Design,Beihai 536000,China)

机构地区：[1]北海艺术设计学院,广西北海536000

出　　处：《绿色包装》2025年第3期115-118,共4页Green Packaging

基　　金：2023年广西高校中青年教师科研基础能力提升项目(广西壮族文化元素在插画设计中的应用研究2023KY1885)。

摘　　要：本研究探讨了数字时代传统插画在包装设计中的融合与创新问题。研究发现,数字插画在包装设计中展现出显著优势,但也面临同质化和与产品特性结合度不足等挑战。传统插画虽效率较低,却以其独特艺术魅力和文化内涵继续发挥重要作用。本文提出了两者融合的理念原则,并详细探讨了具体应用方法。研究表明,通过合理融合数字与传统技法,可以创造出既传承文化又符合当代审美的优秀包装设计作品,为数字时代插画创作提供了新的思路和方法。This study explores the integration and innovation of traditional illustration in packaging design in the digital era.It is found that digital illustration shows significant advantages in packaging design,but also faces challenges such as homogenization and insufficient integration with product characteristics.Although traditional illustration is less efficient,it continues to play an important role with its unique artistic charm and cultural connotation.This paper proposes the conceptual principles of integration and discusses the specific application methods in detail.The study shows that by reasonably integrating digital and traditional techniques,excellent packaging design works can be created that not only inherit culture but also conform to contemporary aesthetics,providing new ideas and methods for the creation of illustration in the digital era.

关 键 词：数字插画 传统插画 包装设计 技法融合 

分 类 号：TB482[一般工业技术—包装工程]