元素形态和视觉传达在智能化包装设计中的应用  

Application of Element Form and Visual Communication in Intelligent Packaging Design

作　　者：殷梦露 YIN Meng-lu(Jiangxi Tellhow Animation College,School of Creative Arts,Nanchang 330052,China)

机构地区：[1]江西泰豪动漫职业学院创意艺术学院,江西南昌330052

出　　处：《绿色包装》2025年第3期127-130,共4页Green Packaging

摘　　要：随着消费者需求的日益多元化,包装设计正逐渐从传统的装饰性角色向智能化、互动性转变。在这一背景下,元素形态和视觉传达作为包装设计的核心要素,其应用方式和效果成为研究的热点。本文将从元素形态和视觉传达两个方面,探讨它们在智能化包装设计中的应用,以期为相关领域的研究和实践提供参考。With the increasing diversification of consumer demand,packaging design is gradually changing from the traditional decorative role to intelligent and interactive.In this context,element form and visual communication as the core elements of packaging design,its application and effect become the focus of research.This paper will discuss their application in intelligent packaging design from two aspects of element form and visual communication,in order to provide reference for the research and practice in related fields.

关 键 词：元素形态 视觉传达 环保理念 智能化包装设计 

分 类 号：TB48[一般工业技术—包装工程]