工艺美术元素在产品包装与展示设计中的创新应用分析  

Analysis of Innovative Application of Arts and Crafts Elements in Product Packaging and Display Design

作　　者：王云霞 WANG Yun-xia(Shanxi Fubang Hongsheng Decoration Design Engineering Co.,Ltd,Taiyuan 030000,China)

机构地区：[1]山西富帮鸿胜装饰设计工程有限公司,山西太原030000

出　　处：《绿色包装》2025年第3期140-143,195,共5页Green Packaging

摘　　要：研究了工艺美术元素在现代产品包装与展示设计中的创新应用。回顾了工艺美术的理论基础与历史演变,分析了其在现代设计中的角色,并探讨了工艺美术元素如何在产品包装设计中帮助品牌提升形象、增强视觉吸引力以及促进环保与可持续发展。通过具体案例,展示了工艺美术元素在包装与展示设计中的实际应用及其对市场竞争力的影响。展望了工艺美术元素与现代技术结合的未来发展趋势,以期为相关从业者提供理论支持和实践参考。The innovative application of arts and crafts elements in modern product packaging and display design is studied.This paper reviews the theoretical basis and historical evolution of arts and crafts,analyzes its role in modern design,and discusses how arts and crafts elements can help brands enhance their image,enhance visual appeal,and promote environmental protection and sustainable development in product packaging design.Through specific cases,the practical application of arts and crafts elements in packaging and display design and its impact on market competitiveness are demonstrated.The future development trend of combining arts and crafts elements with modern technology is prospected,in order to provide theoretical support and practical reference for related practitioners.

关 键 词：工艺美术 产品包装设计 展示设计 创新应用 品牌形象 

分 类 号：TB482[一般工业技术—包装工程]