数字媒体背景下文创产品包装设计创新路径探析  

An Analysis on the Innovative Path of Product Packaging Design in the Context of Digital Media

作　　者：陆婷婷 陈婷[1] LU Ting-ting;CHEN Ting(Hunan Normal University,Changsha 410012,China)

机构地区：[1]湖南师范大学,湖南长沙410012

出　　处：《绿色包装》2025年第3期157-160,共4页Green Packaging

摘　　要：在数字化浪潮中,数字媒体技术已成为推动文创产品包装设计创新发展的关键驱动力。文创产品包装设计作为集文化、创意与商业为一体的设计,需兼顾实用、审美需求与文化传承等多重功能。文章通过分析文创产品包装设计的现状,系统探讨了如何通过数字媒体技术的力量推动文创产品包装设计创新,使其既能紧贴时代潮流,又不失内在文化价值。通过分析与案例研究,为文创产品包装设计的未来发展路径提供理论参考,助力设计者与研究者进行创新与文化传承,以推动文创产品包装设计迈向新的高度。In the digital wave,digital media technology has become a key driving force to promote the innovative development of packaging design of cultural and creative products.As a combination of culture,creativity and commerce,packaging design of cultural and creative products needs to take into account multiple functions such as practicality,aesthetic needs and cultural inheritance.By analyzing the present situation of packaging design of cultural and creative products,this paper systematically discusses how to promote the innovation of packaging design of cultural and creative products through the power of digital media technology,so that it can not only keep up with the trend of The Times,but also lose the intrinsic cultural value.Through analysis and case study,this paper provides theoretical reference for the future development path of packaging design of cultural and creative products,helps designers and researchers to carry out innovation and cultural inheritance,and promotes packaging design of cultural and creative products to a new height.

关 键 词：数字媒体 文创产品 包装设计 

分 类 号：TB482[一般工业技术—包装工程] TB472