豫北黄河故道湿地鸟类国家级自然保护区盲盒IP设计探究  

Blind Box IP Design of the National Nature Reserve for Birds of the Yellow River Old Road Wetland in Northern Henan Province

作　　者：李思佳 LI Si-jia(Yantai Nanshan College,Yantai 265700,China)

机构地区：[1]烟台南山学院,山东烟台265700

出　　处：《绿色包装》2025年第3期165-168,共4页Green Packaging

摘　　要：以豫北黄河湿地鸟类国家级自然保护区为研究对象,列举当地的4种鸟类,从拟人化处理和色彩心理学角度进行归纳、结合,设计IP形象系列文创盲盒。以“盲盒+IP”的传播方式,运用拟人化设计结合“盲”的特点,提高鸟类的辨识度的同时,激发人们主动保护鸟类的意识,形成具有代表性的地域文化标识。Taking the Yellow River Wetland Bird National Nature Reserve in Northern Henan Province as the research object,this paper lists 4 species of local birds,summarizes and combines them from the perspective of anthropomorphic processing and color psychology,and designs a series of IP image cultural and creative blind boxes.Through the communication mode of“blind box+IP”and the use of anthropomorphic design combined with the characteristics of“blind”,the identification of birds can be improved,and people’s awareness of active bird protection can be stimulated to form a representative regional cultural identity.

关 键 词：鸟类 盲盒文创 IP形象设计 文创产品 

分 类 号：TB472[一般工业技术—工业设计]