农业区域公用品牌助力乡村振兴的设计维度研究  

A Study on the Design Dimensions of Agricultural Regional Public Brands Helping Rural Revitalization

作　　者：于田 YU Tian(College of Arts,Zhejiang University of Finance and Economics,Hangzhou 310019,China)

机构地区：[1]浙江财经大学艺术学院,浙江杭州310019

出　　处：《绿色包装》2025年第3期177-180,共4页Green Packaging

基　　金：浙江省教育厅一般科研项目课题(农业区域公用品牌助力乡村振兴的设计维度研究Y202147235)。

摘　　要：农业区域公用品牌的打造与构建,在国家战略部署、农业整体进步以及设计创新领域均占据重要地位,是推动中国式现代化进程与农业现代化步伐加快的核心驱动力。本文以农业品牌建设过程中的问题为导向,从品牌设计战略制定、设计表现形式以及设计推广策略等维度,提出了一系列解决方案,意在推动农业区域公用品牌建设实现更高质量的发展。The creation and construction of agricultural regional public brand occupies an important position in the national strategic deployment,the overall progress of agriculture and the field of design and innovation,and is the core driving force to promote the process of Chinese modernization and accelerate the pace of agricultural modernization.This paper is oriented to the problems in the process of agricultural brand building,and puts forward a series of solutions from the dimensions of brand design strategy development,design expression and design promotion strategy,with the intention of promoting the construction of agricultural regional public brand to achieve higher quality development.

关 键 词：农业 区域公用品牌 乡村振兴 设计维度 

分 类 号：J524[艺术—艺术设计]