基于消费者评价的博物馆文创产品设计研究  

Research on the Design of Museum Cultural and Creative Products Based on Consumer Reviews

作　　者：周颖 张思语 苏婧 ZHOU Ying;ZHANG Si-yu;SU Jing(Yancheng Institute of Technology,Yancheng 224001,China)

机构地区：[1]盐城工学院,江苏盐城224001

出　　处：《绿色包装》2025年第3期181-185,共5页Green Packaging

基　　金：2024年江苏省大学生创新创业训练一般项目(基于数字符号视觉的三星堆文化资源转译研究)。

摘　　要：本文以消费者评价为研究视角,以三星堆博物馆文创产品为分析样本,探讨了博物馆文创产品设计中的关键要素。通过对消费者评价的系统梳理,提炼出消费者在购买文创产品时最为关注的五大核心要素,即感官要素、功能要素、情感要素、互动要素和成本要素。基于这些评价基础,本文尝试从符号选择、色彩运用及产品转化进行创新设计。三星堆文创产品设计可通过进一步加强文化研究、增加创新表达方式、探索跨界合作与多媒体技术应用等方面,进一步提升产品的市场吸引力和文化传播力。This paper takes the cultural and creative products of Sanxingdui Museum as analysis samples and discusses the key elements in the design of cultural and creative products of the museum from the perspective of consumer evaluation.Through the systematic review of consumer evaluation,the five core elements that consumers pay most attention to when buying cultural and creative products are extracted,namely,sensory elements,functional elements,emotional elements,interactive elements and cost elements.Based on these evaluation bases,this paper tries to carry out innovative design from symbol selection,color application and product transformation.Sanxingdui cultural and creative product design can further enhance the market attraction and cultural communication force of products by further strengthening cultural research,increasing innovative expression methods,exploring cross-border cooperation and multimedia technology application.

关 键 词：消费者评价 博物馆文创产品 三星堆 

分 类 号：G122[文化科学] J524[艺术—艺术设计]