扁平化风格在文创产品包装设计中的应用  

Application of Flat Style in Packaging Design of Cultural and Creative Products

作　　者：陈子彦 李莹洁 CHEN Zi-yan;LI Ying-jie(College of Fine Arts,Hunan Normal University,Changsha 410000,China)

机构地区：[1]湖南师范大学美术学院,湖南长沙410000

出　　处：《绿色包装》2025年第3期191-195,共5页Green Packaging

摘　　要：近年,扁平化设计风格盛行,无论是在界面设计、文创包装,还是海报设计等领域都有所体现,其以简约化的形状、文字、色彩等元素,达到了精准传达信息和美感的效果,受到大众的认可。本文从扁平化风格与文创产品包装概念入手,探讨扁平化和文创产品包装内涵。研究扁平化风格在文创产品包装中的使用原则,主要分为极简原则和功能性原则。将扁平化风格运用到文创产品包装设计中需要注重特色化和多样化、传统文化形式再译、追随市场潮流趋势。最后探讨了将扁平化设计风格运用到文创产品包装设计中的价值。In recent years,the flat design style is popular,whether in the interface design,cultural and creative packaging,or poster design and other fields have been reflected,its simple shape,text,color and other elements,to achieve the effect of accurately convey information and beauty,recognized by the public.This paper starts with the flat style and the concept of packaging of cultural and creative products,and discusses the connotation of packaging of flat and cultural and creative products.The application principles of flat style in the packaging of cultural and creative products are mainly divided into minimalist principle and functional principle.The application of flat style to the packaging design of cultural and creative products needs to pay attention to the characteristics and diversification,the re-translation of traditional cultural forms,and the following market trends.Finally,the paper discusses the value of applying flat design style to packaging design of cultural and creative products.

关 键 词：扁平化风格 文创产品 包装 

分 类 号：TB482[一般工业技术—包装工程]