云南食用菌包装功能需求分析与设计策略研究  

Functional Demand Analysis and Design Strategy Research of Edible Mushroom Packaging in Yunnan Province

作　　者：余刘明 高晓红[1] YU Liu-ming;GAO Xiao-hong(Chuxiong Normal University,Chuxiong 675000,China)

机构地区：[1]楚雄师范学院,云南楚雄675000

出　　处：《绿色包装》2025年第2期97-101,共5页Green Packaging

基　　金：国家级大学生创新创业训练计划项目(202211391022);云南省地方本科高校基础研究联合专项面上项目(202301BA070001-054,202301BA070001-059)。

摘　　要：本研究对云南食用菌包装设计存在单一化、缺乏特色和吸引力等问题展开调查与分析。通过市场调研,对食用菌包装前后的单价、销量和盈利进行对比分析。基于KANO模型设计调查问卷,了解消费者对食用菌包装设计的需求,并得出包装对销量和盈利具有显著影响的结果。根据实际数据,提出创新性的包装设计策略,以提升产品的竞争力和市场份额。针对消费者需求进行精准包装设计能有效改善食用菌产品的市场表现和品牌形象。This study investigated and analyzed the problems of the packaging design of edible fungi in Yunnan,such as uniformity,lack of characteristics and attractiveness.Through market research,the unit price,sales volume and profit of edible fungi before and after packaging were compared and analyzed.Based on the KANO model,a questionnaire was designed to understand consumers’demand for edible mushroom packaging design,and the result was obtained that packaging had a significant impact on sales volume and profit.Based on actual data,innovative packaging design strategies are proposed to enhance product competitiveness and market share.Accurate packaging design according to consumer demand can effectively improve the market performance and brand image of edible mushroom products.

关 键 词：食用菌包装 数据分析 KANO模型 功能需求 设计策略 

分 类 号：TB48[一般工业技术—包装工程]