金秀瑶族服饰纹样在特色旅游文创产品中的应用研究  

Research on the Application of Jinxiu Yao Costume Pattern in Characteristic Tourism Cultural and Creative Products

作　　者：刘彦杰 李旭[1] LIU Yan-jie;LI Xu(School of Art and Design,Guilin University of Electronic Science and Technology,Guilin 541004,China)

机构地区：[1]桂林电子科技大学艺术与设计学院,广西桂林541004

出　　处：《绿色包装》2025年第2期121-125,共5页Green Packaging

基　　金：2024年桂林电子科技大学研究生教育创新计划项目(数字人文驱动下广西金秀瑶族服饰纹样知识图谱构建研究2024YCXS078);2023年广西哲学社会科学研究一般项目(人工智能辅助广西传统民族纹饰图像资料挖掘及知识图谱数据库构建研究23BMZ007)。

摘　　要：本研究以民族文化与旅游产业融合发展的时代热潮为背景,依托特色文旅平台,对金秀瑶族服饰纹样进行推广宣传。主要采用田野调查法、文献分析法,对金秀瑶族服饰纹样进行特征分析,结合特色旅游文创产品及包装设计优化思路,提炼典型服饰纹样图案及瑶族地区特色旅游文化元素,完成金秀瑶族特色旅游文创产品设计。金秀瑶族特色旅游文创产品不仅包括传统固态文化产品形式,更转向多元互动化的视觉媒体展现形式,为少数民族服饰纹样文化创意转化拓宽了路径。With the background of the era boom of the integration of national culture and tourism industry,this research promotes the Yao costume patterns of Jinxiu by relying on the characteristic cultural tourism platform.Field investigation method and literature analysis method are mainly used to analyze the characteristics of Jinxiu Yao nationality’s clothing patterns,combine with the optimization ideas of characteristic tourism cultural and creative products and packaging design,extract the typical clothing patterns and the characteristic tourism cultural elements of Yao nationality,and complete the design of Jinxiu Yao nationality tourism cultural and creative products.Jinxiu Yao characteristic tourism cultural and creative products not only include traditional solid cultural products,but also turn to diversified interactive visual media display forms,widening the path for the transformation of ethnic minority dress patterns cultural creativity.

关 键 词：金秀瑶族 服饰纹样 旅游文创产品 文创产品包装 

分 类 号：TB482[一般工业技术—包装工程] TB472