中华文化符号在旅游纪念品设计中的应用研究  

Research on the Application of Chinese Cultural Symbols in the Design of Tourist Souvenirs

作　　者：陈攀[1] 叶金森 CHEN Pan;YE Jin-sen(Inner Mongolia Normal University,Hohhot 010000,China)

机构地区：[1]内蒙古师范大学,内蒙古呼和浩特010000

出　　处：《绿色包装》2025年第2期126-130,共5页Green Packaging

基　　金：内蒙古自治区社会科学基金2024年度常规项目(北疆文化建设背景下内蒙古文创产品设计研究2024DY05)。

摘　　要：近年来,旅游纪念品市场日益增长,而在设计中融入中华文化符号已成为增强产品吸引力的关键策略。本文深入探讨了中华文化符号的分类,及其在旅游纪念品设计中的应用方法。对旅游纪念品的设计策略以及中华文化符号和旅游纪念品包装的可持续性策略进行思考,旨在推动传统文化的传承与创新,增强旅游纪念品的文化价值,助力民族文化自信和文化认同。In recent years,the tourist souvenir market has been growing,and incorporating Chinese cultural symbols into the design has become a key strategy to enhance the appeal of products.This paper discusses the classification of Chinese cultural symbols and their application in the design of tourist souvenirs.This paper considers the design strategy of tourist souvenirs and the sustainable strategy of Chinese cultural symbols and tourist souvenir packaging,aiming to promote the inheritance and innovation of traditional culture,enhance the cultural value of tourist souvenirs,and help the national cultural confidence and cultural identity.

关 键 词：中华文化符号 旅游纪念品设计 设计方法 

分 类 号：TB472[一般工业技术—工业设计]