酒水包装设计的文化情感挖掘与创新表达  

Alcoholic Beverage Packaging Design Cultural Emotion Mining and Innovative Expression

作　　者：邹家宝 ZOU Jia-bao(Shenzhen Qianhai Blueberry Culture Communication Co.,Ltd,Shenzhen 518000,China)

机构地区：[1]深圳前海蓝莓文化传播有限公司,广东深圳518000

出　　处：《绿色包装》2025年第2期198-201,共4页Green Packaging

摘　　要：本文主要研究如何通过创意和设计手法,将文化情感融入酒水包装,以提升其艺术价值和市场竞争力。研究采用文献综述、案例分析等方法,深入挖掘品牌故事、地域文化与民族特色,并洞察消费者心理与情感需求。创新视觉元素、材质与结构、增强互动体验,能显著提升包装设计的情感共鸣。将文化情感深度融入酒水包装设计,不仅能丰富品牌内涵,还能精准触达消费者的需求,从而推动酒水行业的创新发展。This paper mainly studies how to integrate cultural feelings into wine packaging through creative and design techniques to enhance its artistic value and market competitiveness.The research uses literature review,case analysis and other methods to dig deeply into brand stories,regional culture and national characteristics,and insight into consumer psychology and emotional needs.Innovative visual elements,materials and structures,and enhanced interactive experiences can significantly enhance the emotional resonance of packaging design.The depth of cultural emotion into the beverage packaging design can not only enrich the brand connotation,but also accurately touch the needs of consumers,so as to promote the innovative development of the beverage industry.

关 键 词：酒包装 设计 包装设计 文化情感 创新表达 

分 类 号：TB482[一般工业技术—包装工程]