沉浸式叙事与外部性涌现:数字游戏文化传播的贴现、补偿和增益  

Immersive Narrative and Emergence of Externalities:Discounting,Compensating,and Enhancing for Cultural Communication in Digital Games

作　　者：林凇 Lin Song

机构地区：[1]湖北工业大学马克思主义学院

出　　处：《山东社会科学》2025年第2期158-166,共9页Shandong Social Sciences

基　　金：湖北文化创意产业化设计研究中心开放基金资助项目“新的文化使命引领下荆楚非遗的价值挖掘与活化路径研究”(项目编号:HBCY2404);湖北省高等学校马克思主义中青年理论家培育计划“‘两个结合’视角下楚漆文化的探源拾遗、价值挖掘与数字活化”(项目编号:22ZD219)的阶段性成果。

摘　　要：对“文化贴现”研究的持续深化和细化,反映了人类文化交流中理性共识与特殊性存续的矛盾,揭示了价值维度上的人类有限理性,同时也体现了国际文化市场在产业链延伸和产品创新上的无力感。在数智技术的加持下,数字游戏正逐渐从文化输出的新兴媒介转变为大众媒介。然而,文化贴现的“折扣”陷阱在传播过程中会随着传播幅度的扩大而呈现为开放状态下的持续增量。因此,数字游戏的文化传播不仅要通过增加玩家在感官、情感和意识上的沉浸,使玩家进入“心流体验”,有效地建构起“感觉—感性—理性”的文化贴现补偿机制,更要借助多样态的传播矩阵,加速数智技术的迭代和新型业态的跃迁,以增益文化传播的效果,从而让数字游戏成为新时代中华文化传播图谱中连接娱乐与知识、情境性与普遍性、国际性与区域性的重要媒介。The continuous deepening and refinement of research on"cultural discounting"reflects the con-tradiction between rational consensus and the survival of specificity in human cultural exchange,reveals the limited rationality of human projection in the dimension of value,and also reflects the powerlessness of the international cultural market in the extension of the industrial chain and product innovation.With the sup-port of digital intelligence technology,digital games are gradually evolving from an emerging medium of cul-tural export to a mass medium.However,the"discount"trap of cultural discounting will be continually am-plified in the process of dissemination with the expansion of the scope of dissemination in the open state.Therefore,the cultural dissemination of digital games should not only increase the immersion of players in their senses,emotions and consciousness,but also make them enter the"mind stream experience",effec-tively constructing the"sensation-sensibility-rationality"cultural discount compensation mechanism.More-over,with the help of a diversified communication matrix,we should accelerate the iteration of digital intel-ligence technology and the leap of new business forms,so as to enhance the effect of cultural dissemination.In this way,digital games will become an important medium that combines entertainment and knowledge,contextualization and universality,and internationalization and regionalization in the communication map of Chinese culture in the new era.

关 键 词：沉浸 涌现 数字游戏 文化贴现 

分 类 号：G206[文化科学—传播学] G899