浙江文化旅游产业转型升级发展研究  

On the Transformation and Upgrading of Zhejiang Cultural Tourism Industry

作　　者：元小佩 YUAN Xiao-pei(Department of Academic Affairs,Zhejiang Yuying College of Vocational Technology,Hangzhou 310018,China)

机构地区：[1]浙江育英职业技术学院教务部,浙江杭州310018

出　　处：《湖州职业技术学院学报》2025年第1期71-75,共5页Journal of Huzhou Vocational and Technological College

基　　金：2022年度浙江省哲学社会科学规划课题“基于区域创新网络的浙江省产业结构转型升级研究”(22NDJC343YBM);2023年度浙江省文化创意产业协会课题“文化旅游+视域杭州旅游产业融合发展路径研究”(浙文创字〔2023〕18号)的研究成果之一。

摘　　要：文化旅游是地方经济发展的重要驱动力之一。新时代,文化旅游迅速兴起,已成为旅游经济的新热点。通过梳理我国文化旅游兴起的背景和浙江文化旅游的发展现状,发现浙江文化旅游还存在产品同质化、创新融合不够到位、宣传营销不够全面等问题。为此,需要政府引领、统筹各地市发展,以推进文化旅游产业转型升级;错位发展,形成错位化、特色化、多样化的浙江文旅地图;借力“新质生产力”整合各产业融合发展,全面提升文化旅游产品品质;实施分类细化服务,全面做好文化旅游产品的宣传营销工作,以此实现浙江文化旅游的高质量发展。Cultural tourism is one of the key drivers of local economic development.In the new era,the rapid rise of cultural tourism has emerged as a new hotspot in the tourism economy.By examining the background of the rise of cultural tourism in China and the current development status of Zhejiang cultural tourism,it is evident that there are several challenges,including product homogenization,inadequate innovation and integration,and incomplete promotion and marketing strategies.To address these issues,it is imperative for the government to take a leading role and coordinate the development across different regions to facilitate the transformation and upgrading of the cultural tourism industry.The dislocation development can help create a differentiated,distinctive and diversified cultural tourism landscape in Zhejiang.Additionally,leveraging the concept of“new quality productivity”can integrate various industries for comprehensive development,thereby enhancing the overall quality of cultural tourism products.Implementing detailed and classified services,and strengthening the promotion and marketing of cultural tourism products are also crucial steps.These measures will collectively contribute to the high quality development of Zhejiang cultural tourism industry.

关 键 词：浙江 文化旅游产业 转型升级 

分 类 号：F592.7[经济管理—旅游管理] F592.55[经济管理—产业经济]