乡村旅游活力评价及影响机理分析——以重庆市黄瓜山村为例  

Assessment of Rural Tourism Vitality and Analysis of Influencing Mechanisms:A Case Study of Huanggua Village in Chongqing

作　　者：龚凤 王昕[2] 孙天怡 张罗雪 刘振振 Gong Feng;Wang Xin;Sun Tian-Yi;Zhang Luo-Xue;Liu Zhen-Zhen(School of Management,Chongqing University of International Business and Economics,Chongqing 401520,China;School of Geography and Tourism,Chongqing Normal University,Chongqing 4013313;School of International Business and Management,Chongqing University of Foreign Languages,Chongqing 401420,China)

机构地区：[1]重庆对外经贸学院管理学院,重庆401520 [2]重庆师范大学地理与旅游学院,重庆401331 [3]重庆外语外事学院国际商贸与管理学院,重庆401420

出　　处：《长江师范学院学报》2025年第2期32-41,共10页Journal of Yangtze Normal University

基　　金：国家社会科学基金西部项目“三峡库区旅游扶贫:返贫风险与返贫干预机制研究”(18XSH013);重庆市社会科学基金资助项目“重大公共卫生安全事件下旅游目的地应急响应能力及其社会协同治理体系研究—以重庆市为例”(21SKGH408);重庆市社会科学基金资助项目“重庆武陵山区规模性返贫预警机制与全面振兴路径研究”(23SKGH395)。

摘　　要：为提升乡村旅游地活力,促进乡村旅游高质量发展,以重庆市黄瓜山村为例,结合德尔菲法,问卷调查法研究影响乡村活力的因素结合德尔菲法,问卷调查法发现影响乡村活力的因素主要包括居民地方依恋、乡土本色、农旅融合发展、乡村公共空间。研究表明:黄瓜山村总体活力水平良好。其中,居民地方依恋感评价结果为优秀,乡土本色、农旅融合发展、乡村公共空间的评价结果为良好,说明地方依恋是影响乡村活力的主要因素。最后,从提升居民地方依恋、升级乡土产业、农旅双轮驱动、提升公共空间催化作用等方面提出建议。To enhance the vitality of rural tourism destinations and promote high-quality development of rural tourism,this study takes Huanggua Village in Chongqing as a case study and employs the Delphi method and questionnaire survey to investigate factors influencing rural vitality,including residents’place attachment,rural authenticity,integration of agriculture and tourism,and rural public spaces.The research findings indicate that the overall vitality level of Huanggua Village is favorable.Specifically,the evaluation of the residents’place attachment is excellent,while rural authenticity,integration of agriculture and tourism,and rural public spaces are rated as good,suggesting that place attachment is the primary factor influencing rural vitality.Finally,recommendations are proposed to enhance residents’place attachment,upgrade rural industries,drive development through the dual integration of agriculture and tourism,and improve the catalytic role of public spaces.

关 键 词：乡村旅游 乡村活力 居民地方依恋 乡土本色 农旅融合发展 

分 类 号：F592.7[经济管理—旅游管理]