基于粤港澳大湾区动漫资源的横琴粤澳深度合作区文旅融合研究  

Research on Cultural and Tourism Integration in Hengqin Guangdong-Macao Deep Cooperation Zone Based on Animation Resources in Guangdong-Hong Kong-Macao Greater Bay Area

作　　者：黄怀谷[1] HUANG Huaigu(School of Tourism Management,Zhuhai City Vocational and Technical College,Zhuhai Guangdong 519090,China)

机构地区：[1]珠海城市职业技术学院旅游管理学院,广东珠海519090

出　　处：《襄阳职业技术学院学报》2025年第2期122-126,131,共6页Journal of Xiangyang Polytechnic

基　　金：广东省哲学社会科学规划2023年度学科共建项目“基于粤港澳大湾区动漫资源的横琴粤澳深合区文旅融合研究”(GD23XYS101);2023年广东省高等职业教育教学改革研究与实践项目“虚拟主播在智慧旅游教改中的应用研究”(2023GJ134);珠海城市职业技术学院科研课题“‘产业第一’视角下的珠海文旅数字人研究”(KY2023Y03S)。

摘　　要：粤港澳大湾区不仅打造了不少世界知名动漫形象,还拥有大量动漫IP、企业、线下活动以及粉丝,而横琴粤澳深度合作区是大湾区的重要组成部分,利用大湾区的动漫资源,可在合作区实现发挥本地优势、弘扬本地文化、体现本地特色的文旅融合。文章借鉴日本运营“动漫圣地巡礼”项目的经验,从合作区发展动漫旅游的可能性、政府前置工作、开发“动漫圣地”的策略、经营“动漫圣地”的策略、运营“动漫圣地”过程中的注意事项五个方面论述了合作区今后应如何参与此类项目,为政府与企业根据《横琴粤澳深度合作区发展促进条例》开发当地文旅项目提供参考。The Guangdong-Hong Kong-Macao Greater Bay Area not only creates many world-renowned animation images,but also has a large number of animation IP,enterprises,offline activities and fans.Hengqin Guangdong-Macao In-depth Cooperation Zone is an important part of the Greater Bay Area.By using the animation resources of the Greater Bay Area,the cultural and tourism integration can be realized in the cooperation zone to give full play to local advantages,promote local culture and reflect local characteristics.Drawing on the experience of Japan’s operation of the"Anime Mecca Tour"project,this paper discusses how the cooperation zone should participate in such projects in the future from five aspects,including the possibility of developing anime tourism,the government’s advance work,the strategy of developing the"Anime Mecca",the strategy of operating the"Anime Mecca",and the matters needing attention during the operation of the"Anime Mecca".To provide reference for the government and enterprises to develop local cultural tourism projects in accordance with the"Hengqin Guangdong-Macao Deep Cooperation Zone Development Promotion Regulations".

关 键 词：横琴粤澳深度合作区 粤港澳大湾区 “动漫圣地巡礼” 文旅融合 

分 类 号：F592[经济管理—旅游管理]