网络社交媒体对大学生思想政治教育的影响与引导策略研究  

Research on the Influence and Guiding Strategies of Online Social Media on Ideological and Political Education of College Students

作　　者：孙东山 罗新汭 Sun Dongshan;Luo Xinrui(School of Marxism,Liaoning Normal University,Dalian 116029,China)

机构地区：[1]辽宁师范大学马克思主义学院,辽宁大连116029

出　　处：《锦州医科大学学报(社会科学版)》2025年第2期7-11,共5页Journal of Jinzhou Medical University(Social Science Edition)

基　　金：2024年辽宁省教育科学规划课题“新媒介环境下大学生思想引导与意识形态教育路径研究”(编号:JG24DB303)的研究成果。

摘　　要：网络社交媒体作为一种新兴的信息传播场域,其基本表征为传播环境的双重特性、传播内容的多元面貌和交互关系的多维结构。这些特点使大学生在思想政治教育的道路上遭遇了一定的考验:碎片化交流削弱了思想政治教育的系统性,群体极化现象加剧了大学生的思想观念偏差,多元议题冲击了思想政治教育的主导价值。因此,我们必须构建网络思想政治教育平台,加强网络社交群体的正面引导与监管,创新思想政治教育的内容与方法,以应对多元化的议题需求。As an emerging field of information dissemination,online social media is characterized by the dual nature of the communication environment,the diversity of communication content,and a mutually respectful and integrated communication mode.This situation inevitably poses unprecedented challenges for young students in universities on the path of ideological and political education:fragmented communication weakens the systematic nature of ideological and political education,group polarization exacerbates the ideological bias of college students,and diverse issues have impacted the dominant value of ideological and political education.Therefore,we must build an online ideological and political education platform,strengthen the positive guidance and supervision of online social groups,and innovate the content and methods of ideological and political education to meet the diverse needs of various issues.

关 键 词：网络社交媒体 大学生思想政治教育 价值观塑造 

分 类 号：G641[文化科学—高等教育学]