“智”化媒介可供性视角下辽宁红色文化数字资源传播策略  

Red Culture Digital Resources Dissemination Strategy in Liaoning Province from the Perspective of Digital Intelligence Media Availability

作　　者：谢宏洋 李舒 XIE Hongyang;LI Shu(College of Art and Design,Shenyang Ligong University,Shenyang 110159,China)

机构地区：[1]沈阳理工大学艺术设计学院,沈阳110159

出　　处：《科技和产业》2025年第7期190-196,共7页Science Technology and Industry

基　　金：2024辽宁省档案科技项目(2024-x-11)。

摘　　要：作为红色文化和旅游大省,辽宁以推动红色文化资源“活”起来、“亮”起来、“热”起来为目标,深入挖掘并开发一系列红色文化数字资源。随着数“智”时代新媒体技术不断升级,红色文化资源传播的相关理论、策略及发展方向亟待更新,辽宁红色文化数字资源的传播面临着前所未有的机遇与挑战。以媒介可供性理论为依据,探讨在数“智”时代下“新”媒介可供性理论的新定义。从生产可供性、社交可供性、移动可供性3个维度,分析辽宁红色文化数字资源内容、用户数字交往与资源应用传播3个环节的传播现状,并根据痛点问题提出数字资源内容“智”能生产、用户数字交往“智”能社交、资源应用传播“智”能移动的实践框架与发展路径,从而探索当代“智”化传播环境下文化数字资源的传播“新”策略。As a major province rich in red culture and tourism,Liaoning Province has set the goal of revitalizing,highlighting,and popularizing its red cultural resources,and has conducted in-depth exploration and development of a series of digital red cultural resources.With the continuous upgrading of new media technologies in the era of digital intelligence,the related theories,strategies,and development directions for the dissemination of red cultural resources are in urgent need of renewal.The dissemination of Liaoning’s red cultural digital resources is confronted with unprecedented opportunities and challenges.Based on the theory of media affordances,the new definition of the“new”media affordance theory was explored in the era of digital intelligence.From the three dimensions of production affordances,social affordances,and mobile affordances,the current dissemination status of the content of Liaoning’s red cultural digital resources,digital interaction among users,and the dissemination of resource applications was analyzed.Based on the pain points,it proposes the practical framework and development path of“intelligent”production of digital resource content,“intelligent”social interaction among users,and“intelligent”mobile dissemination of resource applications,thereby exploring the“new”strategies for the dissemination of cultural digital resources in the contemporary“intelligent”communication environment.

关 键 词：媒介可供性 辽宁红色文化 数字资源传播 数“智”时代 

分 类 号：G206.3[文化科学—传播学] G240