选择、博弈与调适:液态社会视域下用户新闻回避行为探析  

Choice,game and adaptation:An analysis of users' news avoidance behavior in liquid society

作　　者：闻娱 袁皓冰 WEN Yu;YUAN Haobing(Shi Liangcai School of Journalism and Communication,Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]浙江理工大学史量才新闻与传播学院,杭州310018

出　　处：《浙江理工大学学报(社会科学版)》2025年第2期163-170,共8页Journal of Zhejiang Sci-Tech University:Social Sciences

基　　金：国家社会科学基金一般项目(23BXW077)。

摘　　要：新闻回避是新闻业关注的重要议题。基于齐格蒙特·鲍曼的液态社会理论,通过半结构访谈方法,探析用户新闻回避行为。研究认为,用户新闻回避行为表现为优化选择、灵活博弈与自我调适三种形式,其背后的产生逻辑是:其一,在现代社会时间液化下,用户为了增加新闻效能感而选择与个人生活高度相关的新闻,为了对抗信息过载的倦怠感而规避同质化新闻;其二,在现代社会权力液化下,用户为了确保信息消费多元化而积极运用“策展”回避,因媒体公共信任崩塌而选择反新闻规训;其三,在现代社会个体液化下,用户为了构筑信息安全屏障而忽略负能量新闻,在舆论极化的环境中,为了追求群体归属与认同而自我保护地回避某些新闻。鉴于此,提出了一系列策略来应对新闻回避可能带来的负面影响,包括树立建设性新闻理念、探索新闻业自我造血模式、完善平台治理、重建数字时代新闻理论等。News avoidance has become a significant concern in journalism.Drawing from Zygmunt Bauman′s theory of liquid society and using semi-structured interviews,this study explores users′ news avoidance behaviors.The research suggests that users′ news avoidance behavior includes optimizing choices,flexible strategizing,and self-adjustment.The main driving logic is divided into three major points.First,in the liquefied space-time of modern society,users select highly relevant news to enhance their sense of news efficacy and avoid homogeneous news to prevent burnout.Second,in the context of liquefied power in modern society,users actively employ "curation" avoidance to ensure diversity in information consumption and choose anti-news discipline due to the collapse of public trust in the media.Third,in the liquefied individuality of modern society,users ignore negative news to build an information safe barrier,and in the face of polarized public opinion,choose self-defense to pursue group belonging and identity.In terms of coping strategies,the concepts of constructive journalism,exploring journalism′s self-sustaining models,improving platform governance,and reconstructing news theory in the digital age provide feasible approaches to mitigate the negative effects of news avoidance.

关 键 词：液态社会 新闻回避 用户行为 产生逻辑 建设性新闻 

分 类 号：G210[文化科学—新闻学]