Influence of Ecotourism Experience on Tourists’ Environmentally Responsible Behavior: A Case Study of Luya Mountain Scenic Area  

生态旅游体验对游客环境责任行为的影响研究——以芦芽山景区为例

作　　者：WEI Xiaoqin CHENG Zhanhong 魏小钦;程占红(山西财经大学文化旅游与新闻艺术学院,太原030006)

机构地区：[1]School of Culture Tourism and Journalism Arts,Shanxi University of Finance and Economics,Taiyuan 030006,China

出　　处：《Journal of Resources and Ecology》2025年第2期558-568,共11页资源与生态学报(英文版)

基　　金：The Shanxi Province Graduate-Level Quality Course Project (2023YZ28)。

摘　　要：This paper explores the pathway toward harmonious coexistence between humanity and nature through the lens of ecotourism,delving into its impact on tourists’cognition of the natural environment,cultivation of emo-tional connections,and its pivotal role in shaping environmentally responsible behavior.At the Luya Mountain Sce-nic Area,a case study was conducted in July 2021,collecting 632 valid tourist questionnaires to investigate the nexus among“ecotourism experience”,“emotional experience”,and“environmental responsibility behavior”using structural equation modeling.Moreover,the relationship between tourism and daily environmental behavior was scrutinized with canonical correlation analysis.The findings unveil several substantial revelations:(1)Engagement experience significantly and positively influences tourists’inclination toward responsible behavior.(2)Emotional experience mediates the relationship between educational,engagement,and escapism experiences and the incli-nation to act responsibly.(3)The utilization of digital information technologies positively moderates the conversion of emotional experience into a willingness to behave responsibly.(4)Ecotourism responsibility is linked to daily behavior,and cognitive and emotional experiences foster long-term environmental protection.This study provides a pioneering approach to enhancing tourism offerings within the scenic area and nurturing a sustainable hu-man-environment relationship.游客的生态旅游体验影响游客对自然环境的认知并促生情感联结,有利于游客的环境行为转化,并对维持旅游目的地人地关系和谐具有重要作用。调研团队于2021年7月对芦芽山景区的游客开展问卷调查,获取有效问卷632份。在此基础上利用结构方程模型对“生态旅游体验—情感体验—环境责任行为”的作用机理展开验证,引入数字信息的使用作为调节变量,并运用典型相关分析法等对旅游和日常环境责任行为关系展开分析。结果表明:(1)参与体验对游客的环境责任行为意愿具有显著正向影响;(2)情感体验对教育、参与和逃避体验与环境责任行为意愿中起正向中介作用;(3)数字信息技术的使用在情感体验转化为环境责任行为意愿中起正向调节作用;(4)旅游与日常情境下的环境责任行为意愿相互关联,即通过生态旅游体验能够促进人们环境保护行为长期改善。研究为景区提供了旅游产品改善新路径,有助于维持区域健康的人地关系。

关 键 词：Luya Mountain ecotourism experience emotional experience environmentally responsible behavior 

分 类 号：F592.7[经济管理—旅游管理]