数字科技视域下时尚传播专业虚拟仿真教学探析  

Exploration of Virtual Simulation Teaching in Fashion Communication Education from a Digital Technology Perspective

作　　者：覃卫萍 QIN Weiping(College of Communication&Journalism,Shanghai Jian Qiao University,Shanghai 201306,China)

机构地区：[1]上海建桥学院新闻传播学院,上海201306

出　　处：《西部皮革》2025年第6期73-77,共5页West Leather

摘　　要：文章主要探讨虚拟仿真技术在时尚传播专业教学中的应用路径与效果。通过文献分析、问卷调查和案例研究,分析了传统教学模式在时尚传播人才培养中的局限性,并提出了基于虚拟仿真技术的创新教学方案。研究以时尚媒体采编实务课程为载体,构建了包含场景仿真、工具仿真和素材仿真的三维教学模型,通过虚拟时尚秀场等沉浸式实验设计,帮助学生掌握时尚新闻采编、写作与传播的核心技能。研究表明,虚拟仿真技术的应用显著提升了学生的实践能力与学习兴趣,教学效果满意度大幅提升。同时,该模式突破了时空限制,实现了教学资源的灵活共享,为时尚传播专业的数字化教学改革提供了可借鉴的路径。This study investigates the application pathways and effectiveness of virtual simulation technology in fashion communication education.Through literature analysis,questionnaire surveys,and case studies,the research examines the limitations of traditional teaching models in cultivating fashion communication talents and proposes an innovative pedagogical framework based on virtual simulation technology.Using a fashion media editing course as a case study,the research develops a three-dimensional teaching model encompassing scenario simulation,tool simulation,and material simulation.Immersive experimental designs such as virtual fashion runways enable students to master core skills in fashion journalism,writing,and communication.Findings indicate that virtual simulation technology significantly enhances students' practical competencies and learning engagement,with a notable increase in teaching satisfaction.Moreover,this model transcends spatiotemporal constraints,facilitating flexible sharing of educational resources,and provides a replicable approach for the digital transformation of fashion communication education.

关 键 词：数字科技 虚拟仿真 时尚传播 智慧教学 实践能力 课程思政 

分 类 号：TS941[轻工技术与工程—服装设计与工程]