智能机器人拍摄广告的跨平台融合与创新策略研究  

Research on Cross-Platform Integration and Innovation Strategy of Intelligent Robot Shooting Advertisements

作　　者：王志武 WANG Zhiwu(Shaoyang Polytechnic,Shaoyang Hunan 422000,China)

机构地区：[1]邵阳职业技术学院,湖南邵阳422000

出　　处：《信息与电脑》2025年第4期32-34,共3页Information & Computer

基　　金：2024年度邵阳市科技计划(指导性)项目“智能机器人拍摄广告的跨平台融合与创新策略研究”(项目编号:2024GZ6106)。

摘　　要：随着科技的发展,智能机器人涉足广告拍摄,为行业带来了变革。文章聚焦智能机器人拍摄广告的跨平台融合与创新策略,剖析了其在广告行业的应用现状,探讨了传统媒体与新媒体融合时面临的机遇、挑战,并从技术、创意、受众互动、数据驱动等维度,提出了有针对性的策略,以推动智能机器人拍摄广告的跨平台高效运作,增强广告效果与行业竞争力,供从业者研究参考。With the development of science and technology,intelligent robots are involved in advertising shooting,bringing changes to the industry.The article focuses on the cross-platform integration and innovation strategy of intelligent robots shooting ads,analyzes the current situation of its application in the advertising industry,discusses the opportunities and challenges faced by the integration of traditional media and new media,and puts forward targeted strategies from the dimensions of technology,creativity,audience interaction,data-driven,etc.,in order to promote the cross-platform and efficient operation of intelligent robots shooting ads,and to enhance the advertising effect and competitiveness of the industry for practitioners to study and refer to.

关 键 词：智能机器人 广告拍摄 跨平台融合 创新策略 

分 类 号：TP242.6[自动化与计算机技术—检测技术与自动化装置]