电动汽车整车与裸车购买决策影响因素实证研究  

作　　者：刘星 刘贤伟 赵旭东 王江波[2] 

机构地区：[1]宁夏公路勘察设计院有限责任公司,银川750000 [2]大连理工大学,辽宁大连116024

出　　处：《科技创新与应用》2025年第11期97-100,共4页Technology Innovation and Application

摘　　要：为研究电动汽车整车销售与裸车销售(电池租赁)模式对消费者电动汽车购买决策的影响,设计电动汽车整车与裸车购买意愿SP调查问卷,针对辽宁省大连市市民发放问卷,共回收551份有效问卷,使用二项Logit模型分析不同社会经济属性、车辆本身属性、机动车保有和使用基本属性对消费者购买决策的影响。结果显示,续驶里程、个人购买力、能量补给时间、家庭是否拥有私家车和能接受最小行驶里程对购买决策有显著影响,其中续驶里程影响为正,个人购买力、能量补给时间对效用值影响为负。家庭拥有私家车的消费者更倾向于购买裸车,可接受续航里程越短则购买裸车概率越大。另外,换电服务运营商若要保住70%以上的裸车顾客,额外增加的电池配比不得多于裸车数量的1.4倍。In order to study the impact of full and bare electric vehicle sales and battery rental models on consumers'electric vehicle purchase decisions,a SP questionnaire was designed and distributed to citizens in Dalian City,Liaoning Province.A total of 551 valid questionnaires were collected.The binomial Logit model was used to analyze the impact of different social and economic attributes,vehicle attributes,and basic attributes of motor vehicle ownership and use on consumers'purchasing decisions.The results show that driving range,personal purchasing power,energy replenishment time,whether the family owns a private car and the minimum driving range acceptable have significant effects on purchase decisions.The impact of driving range is positive,and the impact of personal purchasing power and energy replenishment time on utility value is negative.Consumers whose families own private cars are more likely to buy bare cars.The shorter the acceptable range,the greater the probability of buying bare cars.In addition,if power replacement service operators want to keep more than 70%of bare car customers,the additional battery ratio must not exceed 1.4 times the number of bare cars.

关 键 词：电动汽车 裸车 购买决策 LOGIT模型 调查问卷 

分 类 号：U469.72[机械工程—车辆工程]