基于创新驱动发展战略理论的民宿设计文化识别性与多维市场开发  

Cultural Identification and Multi-dimensional Market Development of Home Accommodation Design Based on Innovation-driven Development Strategy

作　　者：吴智萤 WU Zhiying(Art School,Anhui Jianzhu University,Hefei Anhui 230022,China)

机构地区：[1]安徽建筑大学艺术学院,安徽合肥230022

出　　处：《鞍山师范学院学报》2025年第1期55-59,共5页Journal of Anshan Normal University

基　　金：安徽省高等学校人文社会科学研究项目(SK2019JD18);2019年度安徽省社会科学普及规划项目(LZ201933)。

摘　　要：民宿是基于游客的深度体验而兴起的住宿模式,相较传统旅游酒店具有更加鲜明的历史性、地域性文化特征。民宿设计开发应以推动区域经济发展、展现地方文化风貌、承载群体精神记忆等功能为定位,从地域文化、历史文化、生态文化等角度入手,做好民宿文化的识别与设计。在创新驱动发展战略理论的指导下,推进理念、技术、政策、路径的全面创新,驱动民宿市场空间的纵深拓展和产业行业的有序发展,使民宿产品由单一的旅游要素向具有吸引力优势的旅游资源转变。Home accommodations are an accommodation model that has emerged based on deep experience.Compared with traditional tourist hotels,home accommodations have more distinctive historical and regional cultural characteristics.The design and development of home accommodations should take the functions of promoting the regional economic development,displaying local cultural features and carrying group spiritual memory as orientation,and do a good job in the identification and design of home accommodation culture from the perspectives of regional culture,historical culture and ecological culture.Under the guidance of the innovationdriven development strategy,it is necessary to carry out comprehensive innovation in concepts,technologies,policies and paths to drive the in-depth expansion of the home accommodation market and the orderly development of the industry,so that home accommodation products will be transformed from a single tourist element to a tourism resource with the attractive advantage.

关 键 词：创新驱动发展战略 民宿设计 文化识别 市场开发 

分 类 号：F719.2[经济管理—产业经济]