论中国传统色彩隐喻思维的发生机制——以“月白”为例  

On the generative mechanism of metaphorical thinking in traditional Chinese colors:A case study of"Moon White"

作　　者：董惠惠[1] Dong Huihui(School of Art Education,Hubei Institute of Fine Arts)

机构地区：[1]湖北美术学院艺术教育学院

出　　处：《湖北美术学院学报》2025年第1期115-120,共6页Hubei Institute of fine Arts Journal

基　　金：2023年度湖北美术学院校级教学研究项目,项目编号:JY202316。

摘　　要：色彩作为视觉世界的重要组成部分,既是客观世界的视觉表征,也是人类在生产活动中对宇宙秩序的主观分类与运用结果。在这个过程中,色彩隐喻作为一种认知方式,将色彩与万物关联,在广袤无序的宇宙中寻找理想秩序对应的同时,也映照着人们内心丰富的色彩世界。文章以中国传统色彩中的“月白”为例,从认知语言学中色彩隐喻的发生机制出发,通过解构其方位崇拜的生成逻辑、文学意象的语义增殖及视觉复现的技术路径,以期解读色彩隐喻的发生过程,并寻找中国传统色彩在当代视觉文化建构中的运用路径。Color,as an important part of the visual world,is both a visual representation of the objective world and the result of humans'subjective classification and utilization of cosmic order in productive activities.In this process,color metaphor,as a cognitive mode,associates colors with all things,seeking corresponding ideal orders in the vast and disorderly universe while also reflecting people's rich inner color world.Taking"Moon White"from traditional Chinese colors as an example,this article starts from the occurrence mechanism of color metaphor in cognitive linguistics,and aims to decode the occurrence process of color metaphor and find the application path of traditional Chinese colors in contemporary visual culture construction by deconstructing the generative logic of orientation worship,the semantic proliferation of literary imagery,and the technical path of visual reproduction.

关 键 词：色彩隐喻 月白 认知语言学 

分 类 号：J205[艺术—美术]