我国农村电商研究热点与展望  

Hot Spots and Prospects of Rural E-commerce Research in China

作　　者：孔佳俊 黄位媚 阚智 莫良玉[2] 陆宇明[3] 范稚莲[2] KONG Jia-jun;HUANG Wei-mei;KAN Zhi;MO Liang-yu;LU Yu-ming;FAN Zhi-lian(College of Agriculture,Guangxi University,Nanning,Guangxi 530004;Institute of Agricultural and Animal Husbandry In-dustry Development,Guangxi University,Nanning,Guangxi 530004;Guangxi Academy of Agricultural Sciences,Nanning,Guangxi 530007)

机构地区：[1]广西大学农学院,广西南宁530004 [2]广西大学农牧产业发展研究院,广西南宁530004 [3]广西农业科学院,广西南宁530007

出　　处：《辽宁农业科学》2025年第2期48-53,共6页Liaoning Agricultural Sciences

基　　金：广西科技发展战略研究专项(桂科ZL21140018)。

摘　　要：为推动我国农村电商研究发展,以中国知网(CNKI)2014~2024年3月间“农村电商”为主题的555篇文献为样本,应用CiteSpace软件分析我国农村电商研究脉络及未来趋势。得出:农村电商文献量呈上升趋势,但研究机构、研究学者较为分散,未形成稳定高产作者团队;研究脉络可分为起步阶段(2014~2015)、蓬勃发展阶段(2016~2019)、黄金阶段(2020~2024);现阶段研究热点集中于电商扶贫、乡村振兴、农民增收、基础配套服务(农村金融、农村物流等)等;预测未来研究热点为电商人才、品牌建设、产业链优化、大数据应用等;提出健全农村电商理论体系、创新农村电商发展模式、加强实际应用研究的建议。In order to promote the research and development of rural e-commerce in China,citespace software was used to analyze the context and future trend of research on rural e-commerce in China,taking 555 articles on the theme of"rural e-commerce"from CNKI during the period of 2014~2024 March as samples.Results:The amount of literature on rural e-commerce is on the rise,but the research institutions and researchers are scattered,and no stable and high-yield author team has been formed;The research context can be divided into initial stage(2014~2015),vigorous development stage(2016~2019)and golden stage(2020~2024).At this stage,the research focuses on e-commerce poverty alleviation,rural revitalization,farmers'income in-crease,basic supporting services(rural finance,rural logistics,etc.);The future research hotspots are e-commerce talent,brand building,industrial chain optimization,big data application,etc.The paper puts for-ward suggestions on improving the theoretical system of rural e-commerce,innovating the development model of rural e-commerce,and strengthening practical application research.

关 键 词：农村电商 研究脉络 未来趋势 

分 类 号：F324[经济管理—产业经济] G350[文化科学—情报学]