国际中文教学短视频分类与研究方法  

Categorization and Research Methodologies Concerning Short Videos for International Chinese Language Teaching

作　　者：金旋 吴应辉 JIN Xuan;&WU Yinghui(School of International Education,Minzu University of China,Beijing 100081,China;School of International Education,Tianjin University,Tianjin 300072,China;Institute of International Chinese Language Education,Beijing Language and Culture University,Beijing 100083,China)

机构地区：[1]中央民族大学国际教育学院,北京100081 [2]天津大学国际教育学院,天津300072 [3]北京语言大学国际中文教育研究院,北京100083

出　　处：《云南师范大学学报(哲学社会科学版)》2025年第2期32-39,共8页Journal of Yunnan Normal University:Humanities and Social Sciences Edition

基　　金：国家社会科学基金重点项目“新时代国际中文教学资源助推中华文化对外传播创新路径研究”(23AYY026)。

摘　　要：国际中文教学短视频以深度适应碎片化学习需求的特点,通过情境化的语言运用、生动的视觉呈现,以多模态技术为支撑,为学习者构建沉浸式的语言学习环境,已成为中文教育和文化传播的重要载体,但学界对其研究尚处于起步阶段。文章以国际中文教学短视频为研究对象,从内容属性维度将国际中文教学短视频分为语言教学类、文化传播类和综合类,从生成模式维度分为专业生成内容、机构生成内容和用户生成内容,从教学目标维度分为初级教学、中级教学和高级教学等类别和应用场景。文章将已有成果对国际中文教学短视频的研究方法归纳为定性研究、定量研究和多元方法,其中定性研究注重内容特性与传播机制的探索,定量研究多通过数据分析来揭示传播效果及其影响因素,定性与定量结合等多元方法则可更全面地剖析短视频的知识属性和传播属性。文章依据国际中文教学短视频不同类型的特征,提出模态分析法、眼动追踪实验法、数据驱动行为分析法及虚拟互动实验法等国际中文教学短视频的创新研究方法,为国际中文教学短视频的深入研究和创新应用提供理论与方法参考。Short videos for international Chinese language teaching,characterized by their deep adaptation to the needs of fragmented learning,construct an immersive language learning environment for learners through contextualized language use,vivid visual presentation,and multimodal technological support.They have become an important carrier for Chinese education and cultural dissemination.However,the academic research on them is still in its infancy.Taking short videos for international Chinese language teaching as the research object,this article classifies such short videos from the dimension of content attributes into language teaching type,cultural dissemination type,and comprehensive type;from the dimension of the generation mode into the professionally generated content,the institutionally generated content,and the user-generated content;from the dimension of teaching objectives into primary teaching,intermediate teaching,and advanced teaching categories and application scenarios.The article summarizes the research methods of the existing achievements on short videos for international Chinese language teaching into qualitative research,quantitative research,and multiple methods.The qualitative research focuses on exploring content characteristics and communication mechanisms,the quantitative research mostly reveals communication effects and their influencing factors through data analysis,and the multiple methods such as the combination of qualitative and quantitative methods can more comprehensively analyze the knowledge and communication attributes of short videos.Based on the characteristics of different types of short videos for international Chinese language teaching,the article proposes some relevant innovative research methods such as the modal analysis method,the eye-tracking experiment method,the data-driven behavior analysis method,and the virtual interaction experiment method,providing some theoretical and methodological references for the in-depth research and innovative application of short videos for i

关 键 词：国际中文教学短视频 眼动追踪实验法 多模态分析法 数据驱动行为分析法 虚拟互动实验法 

分 类 号：H195[语言文字—汉语]