数字媒体语境下北京灯彩的生产性保护研究  

RESEARCH ON THE PRODUCTIVE PROTECTION OF BEIJING COLORED LANTERNS IN THE CONTEXT OF DIGITAL MEDIA

作　　者：赵诗琪 余文婷 苑文龙 ZHAO SHIQI;YU WENTING;YUAN WENLONG

机构地区：[1]北京印刷学院设计艺术学院

出　　处：《设计》2025年第5期19-23,共5页Design

基　　金：北京市教育委员会科学研究计划项目(SM202210015004);北京市高等教育学会面上课题:“文旅融合”背景下设计专业实践课程的探索与实践。

摘　　要：数字媒体技术背景下,针对北京灯彩在文化传承中面临的困境,结合其自身具有的生产性,探索北京灯彩生产性保护路径的更多可能性,助力其以经济发展带动非遗文化发展,实现活态传承。客观分析北京灯彩发展状况,通过文献分析与实地调研,梳理北京灯彩的历史脉络、文化内涵、视觉特征进而提出“数字+”模式。经过北京灯彩的设计实践,构建了“数字+”模式下生产性保护的有效路径。通过北京灯彩的文化研究与数字化实践探索,将其生产性保护与线上平台相融合,实现创新发展,为非遗的保护传承与创新转化提供重要借鉴。Against the background of digital media technology,in view of the difficulties faced by Beijing colored lanterns in cultural inheritance and combined with their own productivity,this paper explores more possibilities for the productive protection paths of Beijing colored lanterns,helps them drive the development of intangible cultural heritage through economic development,and realizes the living inheritance.Objectively analyze the development situation of Beijing lanterns,and through literature analysis and field research,sort out the historical lineage,cultural connotation,and visual characteristics of Beijing lanterns,and then put forward the“digital+”model.After the design practice of Beijing lanterns,an effective path of productive conservation under the“digital+”mode is constructed.Through the cultural research and digital practice exploration of Beijing lanterns,the productive protection of Beijing lanterns is integrated with the online platform to realize innovative development,which provides an important reference for the protection and inheritance of non-heritage and innovative transformation.

关 键 词：数字媒体 生产性保护 北京灯彩 非物质文化遗产 APP 

分 类 号：TB472[一般工业技术—工业设计]