从意象到具象:中式意境在女装设计中的具象化应用探究  

FROM IMAGERY TO EMBODIMENT:AN EXPLORATION OF THE EMBODIED APPLICATION OF CHINESE CONTEXT IN WOMEN'S CLOTHING DESIGN

作　　者：黄紫丹 胡迅[1] HUANG ZIDAN;HU XUN

机构地区：[1]浙江理工大学服装学院

出　　处：《设计》2025年第3期1-5,共5页Design

摘　　要：通过对中式意境在女装设计中的具象化应用进行全面分析,探讨传统文化如何在现代设计中实现具象化转化。研究从中式意境的哲学基础与美学特征入手,通过调研,结合经典案例,分析探寻品牌策略、服装的具象化表达方式以及服装结构与细节装饰的设计方法。总结出当下市场中品牌对于中式意象的具象化表达方式,分析整理出中式意象具象化于服装的方式策略,并通过实践检验策略合理性。研究指出中式意境具象化设计在提升中国品牌国际竞争力方面的重要作用,为中式美学在当代设计中的实践提供了理论与实践支持。Through a comprehensive analysis of the concrete application of Chinese artistic conception in women's clothing design,we will explore how traditional culture can realize the visual transformation in modern design.The research starts from the philosophical basis and aesthetic characteristics of Chinese artistic conception.Through research,combined with classic cases,analyze and explore brand strategies,the visual expression of clothing,and the design methods of clothing structure and detailed decoration.Summarize the figurative expression of Chinese imagery by brands in the current market,analyze and organize the ways and strategies of figurative expression of Chinese imagery in clothing,and test the rationality of these strategies through practice.The study points out that the figurative design of Chinese artistic conception plays an important role in enhancing the international competitiveness of Chinese brands,providing theoretical and practical support for the practice of Chinese aesthetics in contemporary design.

关 键 词：中式意境 女装设计 具象化转化 设计策略 中式美学 

分 类 号：TS941.73[轻工技术与工程—服装设计与工程]