新质生产力赋能乡村文旅景区智能化导视系统创新设计研究  

RESEARCH ON INNOVATIVE DESIGN OF INTELLIGENT NAVIGATION SYSTEM FOR RURAL CULTURAL AND TOURISM SCENIC SPOTS EMPOWERED BY NEW QUALITY PRODUCTIVITY

作　　者：侯亚婧 侯建军[1] 闫胜昝[1] HOU YAJING;HOU JIANJUN;YAN SHENGZAN

机构地区：[1]南京工程学院艺术设计学院

出　　处：《设计》2025年第3期6-10,共5页Design

基　　金：2023年度高校哲学社会科学研究一般项目(2023SJYB0448);2023年度江苏高校哲学社会科学研究重大项目(2023SJZD108);2022年江苏省“青蓝工程”项目。

摘　　要：在数字经济时代背景下,探讨以新质生产力赋能乡村文旅高质量发展的乡村景区智能化导视系统创新设计方法。文章通过分析传统导视系统在乡村景区的局限性与目前景区导视系统现状,总结当下乡村景区导视系统的现实问题。运用服务设计理念下用户画像、用旅程图的方法细化用户使用场景和用户需求。再使用层次分析法(AHP)量化乡村景区导视系统设计要素权重,为方案设计提供明确的设计准则。通过满意度对比调查分析验证本次设计研究方法在乡村景区导视系统设计中的可行性。新质生产力助力乡村文旅创新发展的进程中离不开设计赋能,融合创新的设计方法能够灵活应对和解决数字化背景下复杂的乡村发展问题,能够将国家数字化乡村振兴战略落到实处。In the context of the digital economy era,explore innovative design methods for intelligent guidance systems in rural scenic spots that empower high-quality development of rural culture and tourism with new quality productivity.The article analyzes the limitations of traditional wayfinding systems in rural scenic areas and the current status of wayfinding systems in scenic areas,and summarizes the practical problems of wayfinding systems in rural scenic areas.Using the service design concept of user profiling and the method of journey diagram to refine user usage scenarios and needs.Using Analytic Hierarchy Process(AHP)to quantify the weight of design elements in rural scenic area guidance systems,providing clear design criteria for scheme design.Finally,the feasibility of the design research method in the design of rural scenic spot navigation system was verified through satisfaction comparison survey analysis.The verification results show that the integrated innovation method is feasible in the design of rural scenic guide system.The process of promoting innovative development of rural culture and tourism with new quality productivity cannot be separated from design empowerment.The integration of innovative design methods can flexibly respond to and solve complex rural development problems in the digital background,and can implement the national digital rural revitalization strategy.

关 键 词：新质生产力 乡村旅游 服务设计 层次分析法(AHP) 智能化导视系统 

分 类 号：TB472[一般工业技术—工业设计]