基于VIP设计法则的老年旅拍产品设计创新  

DESIGN INNOVATION OF ELDERLY TRAVEL PHOTOGRAPHY PRODUCTS BASED ON VIP DESIGN PRINCIPLE

作　　者：高一可 洪歆慧 GAO YIKE;HONG XINHUI

机构地区：[1]福州大学厦门工艺美术学院

出　　处：《设计》2025年第3期64-68,共5页Design

基　　金：国家社科基金“数字技术驱动的企业颠覆性创新机会识别机制研究”(21BGL067);福州大学研究生课程思政示范项目、教育教学研究重点项目(FYJG2024012)。

摘　　要：探究ViP设计法则在老年旅拍场景中的应用价值,构建契合老年群体旅拍情境需求的产品设计策略框架,为老年旅拍产品的创新设计提供有力支撑。运用ViP设计法则的三层模型法,结合情境矩阵分析法,深入解构旅拍场景下老年群体在情境层、交互层、产品层的需求。通过大数据分析和小样本访谈,全面收集老年群体对现有旅拍产品与服务的看法、需求和期望,进行情境构建与产品定义。在ViP设计法则指导下,产出“忘年胶”老年旅拍相机创新型产品方案,在强化产品易用性、实用性、交互性、功能性的基础上,强化针对旅拍情境的衍生服务。研究成果为老年旅拍产品交互评估、机会洞察和设计创新提供了切实可行的参考依据。Explore the application value of the ViP design principle in the context of elderly travel photography,and construct a framework of product design strategies that meet the needs of the elderly in travel photography scenarios,providing strong support for the innovative design of elderly travel photography products.Based on the three levels of ViP design principle,combined with the situational matrix analysis method,to deeply deconstruct the needs of the elderly at the situational level,interaction level,and product level in the travel photography scenario.Through big data analysis and small sample interviews,comprehensively collect the views,needs,and expectations of the elderly on existing travel photography products and services,and conduct situation construction and product definition.Under the guidance of the ViP design principle,an innovative product plan for the"Ageless Film"elderly travel photography camera was produced.Based on strengthening the product's ease of use,practicality,interactivity,and functionality,derivative services for the travel photography situation were enhanced.The research findings provide a practical reference for the interaction evaluation,opportunity identification,and design innovation of elderly travel photography products.

关 键 词：老年旅拍 ViP设计法则 产品设计 用户体验 交互设计 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术]