基于老年女性需求和偏好的旗袍创新设计研究  

INNOVATIVE CHEONGSAM DESIGN BASED ON THE NEEDS AND PREFERENCES OF ELDERLY WOMEN

作　　者：郑叶 吴巧英 ZHENG YE;WU QIAOYING

机构地区：[1]浙江理工大学国际教育学院

出　　处：《设计》2025年第4期14-18,共5页Design

基　　金：2023年浙江省大学生科技创新活动计划(新苗人才计划)项目《皓首雅韵—基于人体工学的老年旗袍创新设计与虚拟试衣》,项目编号2023R406060。

摘　　要：为优化老年女性旗袍穿着体验,本研究通过问卷调查与用户分析,深入剖析了老年女性在旗袍选择上对舒适性、美观性及实用性的重视,并细化了她们在款式、面料、色彩图案等方面的具体偏好。基于这些调研结果,研究确立了旗袍设计的舒适性、审美性与实用性原则,并据此探索了款式、面料、图案色彩及功能性的创新设计策略。最终,设计出5款贴合老年女性需求的旗袍,不仅显著提升了穿着的舒适度与美观度,也丰富了旗袍的设计内涵与市场多样性,为相关行业在产品设计上如何更好地满足老年消费者需求提供了有价值的参考。To o ptimize t he w earing e xperience o f c heongsams f or e lderly women,this study conducted a questionnaire survey and user analysis to deeply explore their emphasis on comfort,aesthetics,and practicality in choosing cheongsams,and further detailed their specific preferences in terms of style,fabric,color,and patterns.Based on these research findings,the study established the principles of comfort,aesthetics,and practicality in cheongsam design and explored innovative design strategies for style,fabric,pattern color,and functionality accordingly.Ultimately,five cheongsams were designed to cater to the needs of elderly women,which not only significantly enhanced the comfort and aesthetics of wearing but also enriched the design connotation and market diversity of cheongsams.This study provides valuable references for relevant industries on how to better meet the demands of elderly consumers in product design.

关 键 词：老年女性 旗袍设计 穿着需求 审美偏好 创新设计策略 

分 类 号：J523.5[艺术—艺术设计]