文旅赋能乡村产业振兴的路径研究  

The Path of Cultural and Tourism Industry Empowering Rural Industrial Revitalization

作　　者：杨丽端 王克敏 杨明 刘蓓 YANG Liduan;WANG Kemin;YANG Ming;LIU Bei(Beijing Tsinghua Tongheng Urban Planning&Design Institute Co.,Ltd.,Beijing 100085,China)

机构地区：[1]北京清华同衡规划设计研究院有限公司,北京100085

出　　处：《安徽乡村振兴研究》2025年第2期65-72,共8页ANHUI RURAL REVITALIZATION STUDIES

摘　　要：文旅(文化旅游)产业是推动乡村产业振兴的动力,但是对于其内在逻辑和路径的研究还有待深化。文章基于文旅赋能乡村产业振兴的逻辑探讨和规划案例实践认为,乡村性和边界开放性是文旅赋能乡村产业振兴的基础,文旅赋能乡村产业振兴的本质是乡村性生产。文旅赋能乡村产业振兴的路径为:文旅主导,景区或度假区+旅游六要素产品化;产业链条延伸,以农业为基础发挥文旅在产业链条中的作用;产业功能拓展,“+文旅”实现存量资源盘活和产业增值;产业空间集聚,集中连片开发并优化产业格局。Cultural tourism(the cultural and tourism)industry plays an important role in promoting the revitalization of rural industry.However,there is a need for further research into the internal logic and path of this industry.The article presents a theoretical framework based on the logic of cultural tourism empowering rural industry revitalization and the practice of planning cases.It argues that the rurality and openness of borders are the basis of cultural tourism empowering rural industrial revitalization,and that the essence of cultural tourism empowering industrial revitalization is the production of rurality.These four major paths can be summarized as follows:Cultural tourism leading the way in the creation of distinctive scenic spots and resorts,transforming tourism elements into six marketable products;extending the agricultural value chain by incorporating cultural tourism,thus enhancing its overall value;expanding industrial functions by leveraging cultural tourism to revive dormant resources and fostering industrial value;and promoting industrial clustering and spatial agglomeration to optimize the rural industrial pattern.

关 键 词：文化旅游产业 乡村振兴 产业振兴 

分 类 号：F592[经济管理—旅游管理] F323[经济管理—产业经济] G122[文化科学]