数字经济赋能旅游服务贸易:理论机制与实证检验  

Digital Economy Empowers Tourism Service Trade:Theoretical Mechanisms and Empirical Tests

作　　者：郭晓勋 李泽[1] 李言睿[1] GUO Xiaoxun;LI Ze;LI Yanrui(Harbin Normal University,School of Economics and Management,Harbin 150025,China)

机构地区：[1]哈尔滨师范大学经济与管理学院,哈尔滨150025

出　　处：《商业研究》2025年第2期33-40,共8页Commercial Research

基　　金：黑龙江省哲学社会科学研究规划项目“黑龙江省人口较少民族特色村寨文旅融合开发研究”,项目编号:23JYB256;黑龙江省经济社会发展重点研究课题“黑龙江省深化与俄罗斯经贸合作的总体思路研究”,项目编号:24146。

摘　　要：在全球经济数字化转型加速演进与服务业高质量发展双重驱动下,数字经济与旅游服务贸易的深度融合已成为重构全球价值链的重要命题。本文基于2007—2021年59个国家的面板数据,实证检验了数字经济对旅游服务贸易竞争力的影响机制。研究发现:数字经济显著提升旅游服务贸易竞争力;人力资本积累与产业结构升级构成双重传导路径,数字经济不仅对旅游服务贸易直接赋能,还通过人力资本、产业结构升级间接增效,并形成“数字技术渗透-人力资本提升-产业协同升级”的链式中介效应;异质性分析表明,数字经济赋能效果在高收入、运输能力强及数字基建水平发达的国家中尤为显著。Driven by the accelerated evolution of the digital transformation of the global economy and the high-quality development of the service industry,the deep integration of the digital economy and tourism service trade has become an important proposition for reconstructing the global value chain.Based on the panel data of 59 countries from 2007 to 2021,this paper empirically tests the impact mechanism of the digital economy on the competitiveness of tourism service trade.The study found that the digital economy significantly enhances the competitiveness of tourism service trade;human capital accumulation and industrial structure upgrading constitute a dual transmission path.The digital economy not only directly empowers tourism service trade,but also indirectly enhances efficiency through the upgrading of human capital and industrial structure,and forms a chain mediating effect of“digital technology penetration-human capital improvement-industry collaborative upgrading”;heterogeneous analysis shows that the empowerment effect of the digital economy is particularly significant in countries with high income,strong transportation capacity and developed digital infrastructure.

关 键 词：数字经济 旅游服务贸易 人力资本 产业结构升级 

分 类 号：F49[经济管理—产业经济] F746.18