基于LDA主题和SnowNLP情感分析的国家森林公园游客感知研究——以天柱山国家森林公园为例  

Tourist Perception of National Forest Parks Based on LDA Topic Modeling and SnowNLP Sentiment Analysis:A Case Study of Tianzhu Mountain National Forest Park

作　　者：张洪[1] 邢永闯 ZHANG Hong;XING Yong-chuang(School of Business,Anhui University,Hefei 230000,Anhui,China)

机构地区：[1]安徽大学商学院,安徽合肥230000

出　　处：《徐州工程学院学报(社会科学版)》2025年第1期66-72,共7页Journal of Xuzhou Institute of Technology:Social Sciences Edition

基　　金：安徽省哲学社会科学规划项目“产业集团化视角下安徽省文化与旅游深度融合研究”(AHSKQ2017D13)。

摘　　要：研究选取安徽天柱山国家森林公园为案例,以携程旅行网的在线评论为研究对象,运用LDA主题模型对游客的在线评论进行主题提取,并使用SnowNLP文本分析库对评论进行情感分析,深入探究游客对天柱山国家森林公园的感知。研究结果显示,游客对天柱山国家森林公园的自然景观、交通设施、门票与服务以及与其他景区的对比表现出高度关注。游客对天柱山国家森林公园的整体情感趋于积极,积极情感主要来自公园优美的自然景观、深厚的文化底蕴、便捷的索道交通;而消极情感则主要涉及工作人员服务态度欠佳、景区管理工作不到位、小程序“语音导游”模块运行不稳定等问题。基于研究结果可提出以下建议:加强对自然景观的保护工作,确保森林资源的可持续利用;多方面协同发力,进一步提升服务质量和游客体验;加强宣传工作,提升游客对公园文化底蕴的关注。This study selects Tianzhu Mountain National Forest Park in Anhui Province as a case and focuses on online reviews from Ctrip.com.By applying the Latent Dirichlet Allocation(LDA)topic model to extract themes from tourists'reviews and conducting sentiment analysis using the SnowNLP text analysis library,it delves into tourists'attitudes and perceptions of Tianzhu Mountain National Forest Park.The findings reveal that tourists show strong interest in the park's natural landscapes,transportation facilities,comparisons with other scenic areas,ticket prices,and services.The analysis reveals that the predominant sentiment among tourists is positive,primarily due to the park's natural beauty,cultural richness,and efficient cable car transportation system.However,negative feedback is also noted,primarily concerning issues such as unfriendly staff attitudes,inadequate scenic area management,and substandard audio guide services.The study proposes the following recommendations:enhance the protection of natural landscapes,continuously improve the convenience and comfort of transportation facilities;establish a robust management system,provide professional training for service staff to elevate service quality and tourist experiences;and strengthen the promotion of the park's cultural heritage.

关 键 词：国家森林公园 游客感知 LDA主题 情感分析 

分 类 号：F592.7[经济管理—旅游管理] G353[经济管理—产业经济]