需求层次理论视域下城市马拉松热潮的分析及启示  

Analysis and Enlightenment of City Marathon Boom from Perspective of Hierarchy of Needs Theory

作　　者：王国伟 武威 WANG Guowei;WU Wei(Department of Physical Education,Henan Sport University,Zhengzhou 450044,China;School of Physical Education,Xingtai University,Xingtai 054001,China)

机构地区：[1]河南体育学院体育教育系,河南郑州450044 [2]邢台学院体育学院,河北邢台054001

出　　处：《河南财政金融学院学报(自然科学版)》2025年第1期55-61,共7页Journal of Henan Finance University(Natural Science Edition)

基　　金：河南省软科学项目(242400410586);河南省教育厅人文社会科学研究项目(2024-ZZJH-268);河南省高等学校重点科研项目(24A890005)。

摘　　要：基于马斯洛需求层次理论,分析了我国城市马拉松热潮的成因。研究认为,赛事规模扩大和办赛水平提升源于对生理需求的满足和追求;赛事健身价值与组织者对安全的需求增强了大众的广泛参与和相关政策的支持;赛事辐射的耦合效应和参加赛事带来的成就感提升了参赛者的社交和尊重需求;马拉松的极限特征为实现自我需求提供了平台。基于此,提出了加强安全保障、树立文化建设、制定长远规划等发展启示。Based on Maslow’s hierarchy of needs theory,explored the causes and insights of city marathon boom in China.It concludes that:the expansion of scale and improvement of organizational level originated from satisfaction of physiological needs and their pursuit;the fitness value of event and pursuit of safety needs of the organisers have created the phenomenon of extensive participation and policy support;the coupling effect of radiation of event and the achievements brought by running reflect the social and respect needs of the participants;the unique characteristics of marathon provide a platform for the pursuit of needs of self-actualisation to come into full play.This suggests that the development of the marathon should be inspired by the strengthening of safety and security,the establishment of cultural construction,and the formulation of long-term planning.

关 键 词：城市马拉松 马拉松热潮 马斯洛 需求层次理论 成因 启示 

分 类 号：G80-05[文化科学—运动人体科学]