互联网背景下肥城桃产业发展现状及对策  

The Current Situation and Countermeasures of Feicheng Peach Industry under the Internet Background

作　　者：张春华 ZHANG Chun-hua(People’s Government of Taoyuan City,Feicheng Shandong 271609,China)

机构地区：[1]肥城市桃园镇人民政府,山东肥城271609

出　　处：《北方果树》2025年第3期55-58,共4页Northern Fruits

摘　　要：肥城桃以香气馥郁、果实肥大、肉质细嫩、汁多甘甜、外形美观而著称,是山东省肥城市的重要城市名片。经过多年的努力,在种植规模、品牌建设等方面取得了显著成就。然而,在互联网经济背景下,肥城桃产业迎来了转型升级的良好契机,互联网为桃产业注入了新的活力,加速了其向信息化、智能化方向转变的步伐;但在快速发展的过程中也暴露出一些亟待解决的问题,不仅影响了产业的健康发展,也在一定程度上制约了其长远的发展潜力。作者简要介绍了肥城桃的发展现状,分析了互联网对肥城桃产业的影响,并在此基础上提出互联网背景下肥城桃发展对策,以期推动整个产业链条的优化升级,实现可持续健康发展。Feicheng peach was known for its rich aroma,plump fruit,tender flesh,juicy sweetness and beautiful appearance.It was an important city card of Feicheng City in Shandong Province.After years of effort,significant achievements have been made in planting scale,brand building and other aspects.However,in the background of the Internet economy,the Feicheng peach industry has ushered in a good opportunity for transformation and upgrading.The Internet has injected new vitality into the peach industry,accelerating its pace of transformation to the information and intelligent direction.But in the process of rapid development,some urgent problems have also been exposed,which not only affect the healthy development of the industry,but also restricted its long-term development potential.The author briefly introduced the development status of Feicheng peach,analyzed the impact of the Internet on the development of Feicheng peach industry,and on this basis,put forward the analysis of countermeasures for the development of Feicheng peach under the background of the Internet,with a view to promoting the optimization and upgrading of the entire industrial chain and achieving sustainable and healthy development.

关 键 词：肥城桃 互联网背景 品牌建设 产业链条 

分 类 号：S662.1[农业科学—果树学]