乡村全面振兴背景下农业科技图书出版高质量发展的几点思考  

Reflections on High-Quality Development of Agricultural Science and Technology Book Publishing in the Context of All-around Rural Revitalization

作　　者：沈银书[1] SHEN Yinshu(China Agricultural Science&Technology Press,Co.,LTD.,100081,Beijing,China)

机构地区：[1]中国农业科学技术出版社有限公司,北京100081

出　　处：《科技与出版》2025年第3期97-105,共9页Science-Technology & Publication

摘　　要：在国家全面推进乡村振兴的大背景下,对农业科技创新的新要求极大拓宽了图书选题的范围和空间。从事农业生产经营的农民已逐步演化为传统农民、高素质农民和新农人三类群体,并对农业科技呈现不同的需求特点。新形势下,农业科技图书出版应从拓展选题方向与领域、改进表达与呈现方式、注重技术集成配套、探索营销新模式等方面入手,着力破解品种结构失衡、形式相对单一、内容匹配欠佳、市场销售不畅等诸多挑战,更好满足不同农民群体的阅读需求。This paper aims to assess the emerging requirements for agricultural science and technology innovation under all-around rural revitalization,analyze the evolving dynamics of farmer demographics and their new demand characteristics for agricultural technologies,and diagnose the current challenges in agricultural science and technology book publishing,thus exploring innovative pathways for its development.Aligning with China's agricultural development trends and advancing rural revitalization strategies,this paper summarizes major transformation trends in traditional agriculture and rural areas.These trends include the shift from conventional"staple food security"to the"big food concept,"the extension from crop cultivation-focused industry to full agricultural chain development,the transition from single-product supply to multifunctional agricultural development,the transformation from resource-intensive to green low-carbon agricultural practices,and the evolution from agricultural modernization to integrated agricultural-rural modernization.These transformations present new demands for modern agricultural science and technology support while significantly broadening the scope and possibilities for agricultural science and technology publishing.Notably,the green transition has propelled the technologies such as eco-friendly farming,green pest control,and carbon reduction/sequestration,offering fresh directions for publication content.On the basis of the analysis of evolving farmer demographics,this paper conducts a comparative analysis of three farmer categories—traditional farmers,high-quality farmers,and"new farmers"—using synthesized literature data.The comparative analysis reveals significant differences in demographics,educational backgrounds,technical skills,business philosophies,and technological needs.Traditional farmers(mainly aging smallholders with limited education)show weak demand for agricultural technologies and prefer onsite guidance.High-quality farmers(younger professional operators)demonstrat

关 键 词：乡村全面振兴 高质量发展 农业科技图书 传统农民 高素质农民 新农人 

分 类 号：G239.2[文化科学]