新质生产力驱动体育实体经济与数字经济深度融合:内涵机理、发展困境与推进路径  

New Quality Productive Forces Driving the Deep Integration of Sports Real Economy and Digital Economy:Connotation Mechanism,Development Dilemma,and Promotion Pathway

作　　者：王鹏[1] 郭玉禄 闫超 周淇丰 郭晗[3] WANG Peng;GUO Yulu;YAN Chao;ZHOU Qifeng;GUO Han(School of Sports Economics and Management,Xi'an Physical Education University,Xi'an 710068,Shaanxi,China;School of Economics and Management,Shanghai Sport University,Shanghai 200438,China;School of Economics and Management,Northwest University,Xi'an 710127,Shaanxi,China)

机构地区：[1]西安体育学院体育经济与管理学院,陕西西安710068 [2]上海体育大学经济管理学院,上海200438 [3]西北大学经济与管理学院,陕西西安710127

出　　处：《上海体育大学学报》2025年第4期81-95,110,共16页Journal of Shanghai University of Sport

基　　金：国家社会科学基金一般项目(22BTY029);陕西省哲学社会科学研究专项年度一般项目(2025YB0290)。

摘　　要：新质生产力作为数智时代的先进生产力质态,对于驱动体育实体经济和数字经济深度融合具有重要意义。基于比较优势理论探讨新质生产力驱动体育实体经济与数字经济的深度融合,围绕新质生产力的主体性要素和渗透性要素两个维度进行深入分析,针对政府市场作用、科技创新保障、数据要素配置、体育组织协同、科教人才保障等发展困境,应充分发挥新劳动者、新劳动对象、新劳动资料、科技创新、数据要素、组织生态各方面的效能,在顶层设计不断完善科创制度改革,不断加强体育数据要素的合理配置,推进科教人才协同化发展,基于全球视野构建体育生态系统,进而依托新质生产力不断驱动体育实体经济与数字经济的深度融合,推动我国体育产业高质量发展。New quality productive forces,as an advanced form of productivity in the era of digital intelligence,is of great significance in driving the deep integration of sports real economy and digital economy.Using the methods of literature review,logical analysis and comparative advantages,this paper explores the deep integration of new quality productive forces driving sports real economy and digital economy around the two dimensions of the major element and the penertrating element of new quality productive forces.In response to the development predicaments including the role of the government and market,the guarantee of scientific and technological innovation,the allocation of data elements,the collaboration of sports organizations,and the guarantee of scientific and educational talents,it is believed that the respective efficiencies of new laborers,new labor objects,new labor materials,scientific and technological innovation,data elements and ecosystems should be fully leveraged.In terms of the top-level design,the reform of science and technology innovation system should be continuously improved,the rational allocation of sports data elements be constantly strengthened,the collaborative development of scientific and educational talents be promoted,and a sports ecosystem based on a global perspective be constructed,hence the new quality productive forces will continuously drive the deep integration of sports real economy and digital economy,promoting the high-quality development of China's sports industry.

关 键 词：新质生产力 体育实体经济 体育数字经济 深度融合 比较优势 

分 类 号：G80-05[文化科学—运动人体科学]