基于SWOT分析法的湛江农垦休闲农业和乡村旅游发展研究  

Research on the Development of Leisure Agriculture and Rural Tourism in Zhanjiang Agricultural Reclamation Based on SWOT Analysis

作　　者：郝芳 HAO Fang(Guangdong Agriculture Industry Business Polytechnic,Guangzhou 510507,China)

机构地区：[1]广东农工商职业技术学院,广东广州510507

出　　处：《广东农工商职业技术学院学报》2025年第1期12-17,共6页Journal of Guangdong Agriculture Industry Business Polytechnic

基　　金：2020年度广东省普通高校特色创新项目(2020WTSCX213)。

摘　　要：发展休闲农业和乡村旅游是乡村振兴的重要手段。湛江农垦作为广东省现代化农业集团的代表,具有中国南方无可比拟的土地优势和丰富的旅游资源,具有发展休闲农业和乡村旅游的天然优势。本文采用SWOT分析方法,以湛江农垦下属的18个农场为研究对象,通过对湛江农垦的旅游资源状况进行综合分析,确定其发展的战略导向,探讨其发展对策。The development of leisure agriculture and rural tourism is an important means of rural revitalization.As a representative of modern agricultural groups in Guangdong Province,Zhanjiang Agricultural Reclamation has unparalleled land advantages and rich tourism resources in southern China,providing natural advantages for the development of leisure agriculture and rural tourism.The paper adopts the SWOT analysis method and takes 18 farms under the jurisdiction of Zhanjiang Agricultural Reclamation as the research objects.Through a comprehensive analysis of the tourism resources of Zhanjiang Agricultural Reclamation,we determine the strategic orientation for its development and discuss the development strategies,aiming to provide some references for the development of Zhanjiang Agricultural Reclamation.

关 键 词：SWOT 农垦 休闲农业 乡村旅游 旅游资源 发展对策 

分 类 号：F327[经济管理—产业经济]