一个传媒人关于文化赋能乡村振兴的思考——访原央视中文国际频道《走遍中国》栏目执行主编陆镝  

A Media Worker's Perspective on Culture-Empowered Rural Revitalization:An interview with the former executive editor of CCTV Chinese International Channel“Travel to China”

作　　者：陆镝 李晓虎 LU Di;LI Xiao-hu

机构地区：[1]寸碧阳光文化传播有限公司 [2]乌鲁木齐职业大学学报

出　　处：《乌鲁木齐职业大学学报》2025年第1期14-17,37,共5页Journal of Urumqi Vocational University

摘　　要：习近平总书记在党的十九大报告中首次提出“兴村振兴战略”,旨在推动农村经济社会全面发展。文化赋能是乡村振兴的关键方式之一,被访者提出三种文旅发展思路,即讲好故事为农产品赋能、探寻文化渊源为景观赋能、选取恰当文化典故赋予产品灵魂,为浙江宁波、山东沂源、广西柳州在传承乡村文化、开拓农村经济新业态、提升农产品文化价值方面注入新活力与内涵,有力促进了当地乡村振兴战略实施,这对我国其他省市推进乡村全面振兴具有重要指导与借鉴意义。General Secretary Xi Jinping first proposed the"rural revitalization strategy"in the report of the 19th National Congress of the Communist Party of China,aiming to promote the all-round development of rural economy and society.Cultural empowerment is one of the key approaches for rural revitalization.The interviewee puts forward three tourism and culture development ideas,namely,empowering agricultural products by telling good stories,empowering landscapes by exploring cultural origins,and infusing the product with its soul by selecting appropriate cultural allusions.These ideas have injected new vitality and connotations into the inheritance of rural culture,the exploration of new rural economic forms,and the enhancement of the cultural value of agricultural products in Ningbo,Zhejiang Province,Yiyuan,Shandong Province,and Liuzhou,Guangxi Zhuang Autonomous Region,which effectively promotes the implementation of the local rural revitalization strategy,and have important guiding and reference significance for other provinces and cities in China to promote the comprehensive revitalization of rural areas.

关 键 词：乡村振兴 传承乡村文化 文化赋能 

分 类 号：F32[经济管理—产业经济] F59