基于SEM模型的大学生群体共享汽车出行意愿分析  

Analysis of the intention of university students to car sharing for travel based on SEM model

作　　者：铁文君 王玉伟 钟珍妮 陈荣杰 汪海胜 TIE Wenjun;WANG Yuwei;ZHONG Zhenni;CHEN Rongjie;WANG Haisheng(Qinghai Minzu University,Xining 810007,China)

机构地区：[1]青海民族大学,青海西宁810007

出　　处：《青海交通科技》2024年第5期16-21,共6页Qinghai Transportation Science and Technology

基　　金：青海民族大学人文社会科学研究规划项目(24GH14)资助。

摘　　要：大学生群体对新生事物的接纳、学习能力强,且有证无车的基数庞大。而共享汽车作为一种便捷、经济、环保的新兴出行模式,在这个群体中具有巨大发展潜力。为了探究大学生群体共享汽车出行意愿的主要影响因素,从个人属性、出行特征和出行感知三个方面设计了调查问卷,建立了共享汽车出行意愿影响因素结构方程模型,并结合西宁市大学生调查数据进行了实证分析。结果表明,感知有用性、感知易用性对大学生群体共享汽车出行意愿具有直接效用,期望确认度具有间接效用。The population of licensed university students without personal vehicles is very large,and they have strong ability to accept and learn new things.Car sharing constitute a significant potential within this group as a convenient,economical,and environmental new mode of transportation.In order to explore the main influenc-ing factors of university students’intention to car sharing for travel,a survey questionnaire was designed from three aspects:personal attributes,travel characteristics,and travel perception.A structural equation model of the influencing factors of car sharing travel intention was established,and empirical analysis was conducted based on survey data of university students in Xining City.The findings indicate that perceived usefulness and perceived ease of use exert direct effect on university students’intention to utilize car sharing and expectation of confirmation has an indirect effect.

关 键 词：共享汽车 出行意愿 结构方程模型 大学生群体 

分 类 号：U491[交通运输工程—交通运输规划与管理]