多维度涉企网络舆情对企业价值的影响研究  

Study on the Impact of Multidimensional Enterprise Online Public Opinion on Enterprise Value

作　　者：闫璐 赵江元 黄微[3] Yan Lu;Zhao Jiangyuan;Huang Wei(School of Economics and Management,Dalian Ocean University,Dalian 116023,China;International Cold Chain Commodity Exchange,Dalian 116001,China;School of Business and Management,Jilin University,Changchun 130012,China)

机构地区：[1]大连海洋大学经济管理学院,辽宁大连116023 [2]国际冷链商品交易中心(大连)有限公司,辽宁大连116001 [3]吉林大学商学与管理学院,吉林长春130012

出　　处：《现代情报》2025年第5期113-125,共13页Journal of Modern Information

基　　金：国家自然科学基金面上项目“重大突发事件网络舆情受众的参与行为标定、轨迹拟合与靶向导控研究”(项目编号:72174072)。

摘　　要：[目的/意义]从多维度解构涉企网络舆情,涵盖情感、规模及影响力等方面,进而建立针对各维度的量化指标模型以探究网络舆情如何影响企业价值,以期为企业、投资者、监管等主体有效感知企业自身舆情发展态势提供路径参考。[方法/过程]利用机器学习、自然语言处理、情感词典等多种技术、方法构建多维度涉企网络舆情测度模型,从微博平台抓取涉企舆情数据以及从Wind金融数据库抓取文娱行业上市公司财务数据,运用回归分析方法深入分析多维度涉企网络舆情因素如何具体作用于企业价值。[结果/结论]结果表明,涉企网络舆情的正负情感极性会显著影响企业价值的增减,强度则影响增减的幅度;企业价值受网络舆情规模大小的影响较为显著,呈正相关关系;网络舆情影响力对企业价值的影响不明显。多维度涉企网络舆情测度模型能有效量化网络舆情相关维度指标,研究结果为企业及监管机构提供更详尽的参考,有助于精准化解网络舆情风险。[Purpose/Significance]This study deconstructs the online public opinion related to enterprises from multiple dimensions,including emotion,scale and influence,and then establishes a quantitative index model for each dimension to explore how online public opinion affects enterprise value,with the aim of providing a path reference for enterprises,investors,regulators and other subjects to effectively perceive the development trend of their own online public opinion.[Method/Process]A multi-dimensional enterprise online public opinion measurement model was constructed using various technologies and methods,such as machine learning,natural language processing,and sentiment lexicon.Enterprise online public opinion data was captured from the Weibo platform,and financial data of listed companies in the entertainment industry were captured from the Wind financial database.Regression analysis was used to explore the specific impact of multi-dimensional enterprise online public opinion on enterprise value.[Result/Conclusion]The results indicate that the positive and negative sentiment polarity of online public opinion related to enterprises significantly affects the increase or decrease of enterprise value,while the intensity affects the magnitude of the increase or decrease;The value of enterprises is significantly influenced by the scale of online public opinion,with a positive correlation;The impact of online public opinion on enterprise value is not significant.The multidimensional enterprise network public opinion measurement model can effectively quantify the relevant dimensional indicators of network public opinion,and the research results provide more detailed references for enterprises and regulatory agencies,which helps to accurately resolve network public opinion risks.

关 键 词：网络舆情 企业价值 指标量化 情感分析 影响力 

分 类 号：G203[文化科学—传播学]