积极老龄化背景下体育康养旅游的价值、困境与策略  

The value,dilemma and strategy of sports and wellness tourism in the context of active ageing

作　　者：王石峰 蒋依依 Wang Shifeng;Jiang Yiyi(School of Leisure Sports and Tourism,Beijing Sport University,Beijing 100084,China;Alberta International School of Recreation,Sport and Tourism of Beijing Sport University,Lingshui 572423,China)

机构地区：[1]北京体育大学体育休闲与旅游学院,北京100084 [2]北京体育大学阿尔伯塔国际休闲体育与旅游学院,陵水572423

出　　处：《中国生态旅游》2024年第6期1293-1310,共18页Journal of Chinese Ecotourism

基　　金：国家社会科学基金重点项目(21ATY001);中央高校基本科研业务费专项资金资助项目(2024ZDWT 002);广东省体育局科研项目(GDSS2022N022)。

摘　　要：体育康养旅游是一种新兴的康养旅居模式,契合老年人对健康养老的需求。厘清体育康养旅游的概念、业态及其价值,对于践行积极老龄观和健康老龄化、银发经济高质量发展具有重要意义。基于积极老龄化的时代背景,运用文献资料、逻辑归纳、案例举证等研究方法探讨体育康养旅游的价值、困境与策略。研究认为:(1)体育康养旅游是体育与康养、旅游、医疗相结合的一种特殊旅游业态。它是指消费者以维持和促进身心健康为目的,前往康养旅游目的地,通过参与健身休闲、体育养生、运动康复等方式达到身心健康、精神愉悦和慢性病治疗的目的,从而实现运动促进健康的一种旅游活动。根据康养资源、消费需求的不同,体育康养旅游衍生出体育生态康养、运动休闲康养、体育度假康养、体育保健康养和体育文化康养等5种类型。(2)体育康养旅游在“个人-经济-文化-社会”4重维度具有重要价值,即提升老年人美好生活品质的重要方式、促进银发经济高质量发展的重要业态、实现人类社会文明进步的重要体现、维护社会公平与和谐稳定的重要举措。(3)体育康养旅游在产业实践中存在政策保障体系欠完善、企业投资回报周期长、市场供需结构性错配、产业链协同整合不够、复合型人才存在缺口等现实困境。建议从政策扶持、政府支持、市场细分、产业融合和人才支撑等5大方面协同发力,积极培育体育康养旅游新业态。Sports and wellness tourism is an emerging model of wellness sojourn,which meets the needs of the elderly for healthy ageing.It is of great significance to clarify the concept of sports and wellness tourism,the industry and its value,in order to practice positive aging and healthy aging,as well as the high-quality development of silver economy.Under the background of active ageing,this paper uses literature,logical induction,case studies and other research methods to explore the value,dilemma and strategy of sports and wellness tourism.The study concludes that:(1)sports and wellness tourism is a special form of tourism that combines sports with wellness,tourism and medical treatment.It refers to a tourism activity in which consumers,with the purpose of maintaining and promoting physical and mental health,travel to wellness tourism destinations to achieve physical and mental health,mental pleasure and treatment of chronic diseases through participation in fitness and leisure,sports and health maintenance,and sports rehabilitation,so as to realize sports for health.According to the differences in wellness resources and consumer demand,five types of wellness are derived,including sports ecological wellness,sports leisure wellness,sports vacation wellness,sports health maintenance wellness,and sports cultural wellness.(2)Sports and wellness tourism has an important value in the four dimensions,i.e.personal,economic,cultural,and social dimensions.Specifically,it is an important way to improve the quality of life for the elderly in personal dimension;an important mode to promote the high-quality development of silver economy in economic dimension;an important manifestation of civilised progress towards the realisation of a human society in cultural dimension,and an important means of maintaining social equity,harmony and stability in social dimension.(3)In the industrial practice of sports and wellness tourism,there are practical dilemmas such as imperfect policy protection system,long investment return cycle of enterp

关 键 词：体育康养旅游 康养旅游产业 康养旅游政策 积极老龄化 银发经济 

分 类 号：G80-05[文化科学—运动人体科学]